By Allison Watkinson
TLL Reporter
Swizzels has launched a licensing partnership with Brigit’s Bakery for a Love Hearts-themed Afternoon Tea experience on Brigit’s Bakery’s Afternoon Tea bus tours.
Brokered by Blonde Sheep Licensing, the licensed Love Hearts Afternoon Tea bus tour will offer a 90-minute experience that features a journey to London landmarks, sweet baked goods, heartfelt messages and Love Hearts-inspired celebrations.
“I’m really excited about this partnership, it’s such a perfect brand fit,” said Blonde Sheep Licensing CEO, Natasha Dyson. “The Afternoon Tea bus tour is such a great way for people to experience Love Hearts with friends and loved ones. The Love Hearts tag line is ‘share the love’ so people will connect over a shared and memorable experience.”
Beginning at Brigit’s Bakery in the heart of Covent Garden, the licensed tour experience will operate through February and March to cover both Valentine’s Day and Mother’s Day celebrations.
Brigit’s Bakery is a luxury baking and tour brand that specializes in offering Afternoon Tea experiences that combine British tradition with French cuisine.
“We like to think our tours are more than just a ride—they’re a journey through the heart of London creating new memories for all and Love Hearts are known for their sweet messages and nostalgic feel,” said Brigit’s Bakery MD, Cedric Bloch. “Brigit’s themed tours complement the playful nature appealing to couples and families alike.”
Love Hearts candy is created and licensed by the UK-based confectionery manufacturer, Swizzels.
First founded in 1928, Swizzels is known for classic British candy brands such as Refreshers, Drumsticks, Parma Violets, Love Hearts and more.
Blonde Sheep Licensing is an international licensing consultancy and agency that works with brands and manufacturers to increase their revenue through strategic licensing programs.