By Allison Watkinson
TLL Reporter
Caffè Borbone is launching new Baileys-flavored cappuccino capsules as the latest product for the two brands’ ongoing licensing partnership.
Designed to work with Nescafé Dolce Gusto machines, the co-branded cappucino capsules combine the classic flavor of Baileys Irish Cream with Caffè Borbone’s traditional Italian coffee beans.
“Compatibility is at the heart of our strategy to expand our product range, as it enables us to reach an ever-growing number of consumers while ensuring that everyone can experience the quality of Caffè Borbone, regardless of the coffee system used at home,” said Caffè Borbone CEO, Marco Schiavon. “With the holiday season approaching, our new Nescafé Dolce Gusto-compatible capsules further enhance our extensive assortment for this system, offering an ideal choice for consumers seeking variety.”
The partnership between Caffè Borbone and Baileys was initially established in 2023 through Baileys Italian brand representative, Maurizio Distefano Licensing (MDL).
The first licensed product introduced to the Italian retail market for the partnership was a Baileys Irish Cream flavored addition to Caffè Borbone’s collection of Coffee Cream desserts.
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“We are extremely proud to have contributed to the realisation of this project,” said MDL president Maurizio Distefano. “The collaboration between Caffè Borbone and Baileys is not just the inspiration for some truly unique and delicious products, but also a testament to our commitment to creating partnerships that generate added value for our customers as well as consumers.”
The new Caffè Borbone x Baileys cappuccino capsules are currently available for purchase through all major sales channels located throughout Italy.
Run by Maurizio Distefano and Michela Marchese Patti, MDL is an internationally accredited licensing and brand management agency that tailors its approach to serve the individual needs of its clients.
The agency is responsible for representing Baileys licensing program in Italy on behalf of the Diageo liquor company.