By Allison Watkinson
TLL Reporter
Safilo Group and Under Armour have signed a renewal for their global eyewear licensing partnership that will extend until 2031.
Through the renewed agreement, the two companies will continue to collaborate on licensed eyewear solutions inspired by the Under Armour performance brand.
Designed for professional athletes and consumers, the licensed eyewear partnership will offer a wide variety of products such as prescription frames, sunglasses, goggles and helmets.
The products will be developed by Safilo’s in-house research and development department to provide users with improved visibility, a comfortable fit and stylish Italian designs.
“As Under Armour works to infuse the best of design and innovation across our product categories, we look forward to continuing to partner with Safilo on high quality eyewear for athletes and consumers around the world,” said Under Armour CPO, Yassine Saidi. “An eyewear industry leader, Safilo shares our brand’s commitment to executing intentional, quality designs that combine style, versatility and performance. Together, we are committed to pushing the boundaries of what eyewear can achieve.”
First founded in 1934, Safilo Group is a multi-national company that designs, manufactures and distributes high-quality eyewear products through its portfolio of licensed brands.
The Safilo Group operates an extensive production and distribution network that includes wholly-owned subsidiaries across forty countries and more than 50 licensing partners in 70 countries worldwide.
“We are enthusiastic about extending our successful partnership started in 2020 with Under Armour,” said Safilo Group GCP, Vladimiro Baldin. “Their vision of innovation, quality and performance perfectly match our strategy. Safilo will keep on investing in design and technology to create products that empower athletes and consumers in their everyday life,” said Baldin. “We are thrilled to continue this journey, leveraging on Under Armour’s growing consumer base in North America and in the rest of the world.”
Under Armour is an American athletic brand that creates, markets and distributes branded performance apparel, footwear and accessories for athletes.