By Allison Watkinson
TLL Reporter
The London Studio has launched a collaborative partnership with Sellers Publishing for licensed calendars highlighting its Kitty Cocktails and Dreamadelic brands.
Brokered by Firefly Brand Management, the collaborative licensing agreement will include two calendars for 2026 that feature works from Dreamadelic and Kitty Cocktails. The licensed calendars will debut in late 2025 through numerous online and in-person retail outlets across the United States.
“With one of the highest refresh rates in the industry, Sellers regularly introduces new designs and enjoys a strong market response to its innovative approaches and carefully selected partnerships,” said Sellers Publishing founder, Ronnie Sellers. “Both Dreamadelic and Kitty Cocktails are inspired and original design concepts full of the wit and unique style that our customers enjoy. They will be ideal additions to our wide-ranging offering of licensed artwork that brings joy month after month.”
Dreamadelic from The London Studio is a retro-inspired design brand that combines modern trends with imagery based on psychedelic art from the 1960s and 1970s.
Kitty Cocktails is a comedic art brand that features humorous puns and illustrated cats relaxing with popular cocktails.
“Dreamadelic and Kitty Cocktails underline the creativity and diversity of the London Studio portfolio but also have a strong appeal to a wide demographic—perfect for an award‐winning publisher of multi-format licensed titles like Sellers,” said Firefly Brand MD, Cynthia Modders. “I’m certain both calendars will be enormously successful in the US market.”
Based in the UK, The London Studio is an independent design house and artist representation company that develops branded lifestyle products through licensing collaborations.
In addition to Dreamadelic and Kitty Cocktails, the company’s portfolio includes several in-house design brands such as Sweet & Wild, The Happiness Club, Note to Self and What Cats Do When We Aren’t Looking.
“We’re always looking out for partners who will complement and enhance our work and, through Sellers Publishing, an award-winning, respected name in independent publishing, we have found the perfect calendar partner for Dreamadelic and Kitty Cocktails,” said London Studio director, Soula Zavacopoulos. “Sellers Publishing and two exciting and original in-house design brands from our talented team are a winning combination that US consumers will love.”
Founded in 1993, Sellers Publishing is an independent American company that publishes a wide selection of books, calendars, greeting cards, planners and stationery.
The company currently offers more than 200 different calendars that are based on an extensive portfolio of licensed brands and design assets.
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