By Allison Watkinson
TLL Reporter
Aurora World has signed a licensing agreement with Hasbro to develop and manufacture a line of Peppa Pig plush in North America.
First established in 1981, Aurora World is a global company that creates plush toys and gifts based on licensed character and entertainment brands.
The company offers an extensive range of licensed plush products that are designed to cater to both children and adult collectors.
Aurora World designs its plush products in-house through its talented team of research and development experts.
Known for its high-quality and eco-friendly designs, Aurora World sells its products through an extensive network of partners across high-end toy shops, hospitals, department stores and novelty gift retailers.
The upcoming Peppa Pig product range will feature detailed plush and soft toys inspired by fan-favorite characters from the licensed preschool franchise.
The featured characters will include the eponymous Peppa Pigg, as well as her brother George, Mummy Pig, Daddy Pig and more.
Scheduled to launch in June 2025, the collection will be available through Aurora World’s official e-commerce website, major retail stores and specialty shops across North America.
Peppa Pig is a British animated preschool TV series and multi-media franchise that is owned by the global toy and game company, Hasbro.
Since it first premiered in 2004, the Peppa Pig animated series has grown to include ten seasons that air in over a 180 territories worldwide.
Through its widespread popularity with audiences around the world, the Peppa Pig brand has grown into a global franchise that includes a wide range of licensed products, live events, children’s books, toys, games, theme parks and more.
Owner of the Peppa Pig brand, Hasbro is a global company that specializes in toys, consumer products, interactive games and entertainment based on its extensive portfolio of wholly-owned and licensed IPs.