By Allison Watkinson
TLL Reporter
The LEGO Group has unveiled an extensive portfolio of licensed products at Toy Fair 2025.
The company’s product assortment for 2025 includes more than 340 sets across 30 different themes, marking this year as LEGO’s biggest collection yet.
“Championing the power of play is core to the LEGO brand,” said LEGO Group SVP, Jared Carr. “Designed for builders of all age groups, our newest portfolio appeals to a wide range of interests and passion points, enabling children and adults to imagine and create through LEGO play.”
One highlight from the portfolio includes the first five sets from the LEGO Bluey collection, which will feature two LEGO Duplo sets and three LEGO 4+ build sets.
Created in partnership with BBC Studios, the Bluey toy sets are inspired by memorable moments from the animated series such as an Ice Cream Trip, Bluey’s Family House, Playground Fun with Bluey and Chloe and a Beach Family Car Trip.
“We are over the moon to bring the fun of Bluey to life with our new LEGO 4+ and LEGO DUPLO sets,” said LEGO DUPLO design manager, Roberta Cardazzo. “Just like Bluey and her family, these sets are all about having heaps of fun and encouraging children and families to explore their creativity and imagination, all while learning through play,” added Cardazzo. “We hope families everywhere will enjoy building and playing together, creating their own memorable adventures!”
The existing LEGO x Marvel collection is receiving a new Avengers: Endgame Final Battle expansion set that allows builders to recreate the final fight from the feature film.
Offering a range of new props and mini-figures, the Avengers: Endgame Final Battle set includes sling ring portals, an Ant-Man mech and minifigures of Wanda Maximoff, Black Panther, Iron Spider, Falcon Doctor Strange, Thanos and more.
The LEGO Group has also revealed a new LEGO Ideas River Steamboat set for its adult fans.
Created with 4,090 LEGO pieces, the River Steamboat set is an intricately designed model that consists of multiple decks that offer detailed rooms such as a pilothouse, a crew cabin, a stage, a kitchen, a museum and more.
Rounding out the LEGO Group’s portfolio of Toy Fair set displays is new licensed building sets for Disney, Technic, Star Wars️ and much more.
Attendees of Toy Fair 2025 can explore the full portfolio of LEGO product displays at booth #1335 at the Jacob K. Javits Convention Center.
All of the products featured at the event can also be previewed on the official LEGO website.
The LEGO Group Debuts Upcoming Product Collections at Toy Fair 2025
