By Allison Watkinson
TLL Reporter
Oakberry and Aryna Sabalenka are continuing their partnership with a licensed menu item called the Tiger Bowl.
Inspired by the professional tennis player’s tiger tattoo, the Tiger Bowl is made with layers of Oakberry’s premium açaí, whey protein, peanut butter, granola and strawberries.
The exclusive menu item was launched on March 3 ahead of the Indian Wells and Miami Open tennis tournaments and will be available to Oakberry customers until April 6, 2025.
“I play with power and passion, and love how Oakberry continues to recharge and energize me,” said Aryna Sabalenka. “With Indian Wells and the Miami Open coming up, I’m excited to introduce my new signature Tiger Bowl that combines all the ingredients I love, custom made to my taste and packed with the best nutrients,” added Sabalenka. “It unleashes an unmatched level of bold flavors and textures that will have fans inspired to dream big and go all in.”
To further promote the collaboration, Oakberry is offering the Tiger Bowl with a 30% discount during every match that Sabalenka plays at both Indian Wells and the Miami Open.
This promotion is exclusively available to customers who order the menu item for delivery or pick-up through the Oakberry app.
“We are proud to continue partnering with Aryna to introduce her new signature Tiger Bowl and keep fueling fans with our delicious and organic açaí,” said Oakberry chief marketing officer, Bruno Cardinali. “Aryna aced this bowl by packing in wholesome ingredients that will bring fiery energy to fans watching her matches or competing in matches of their own,” added Cardinali. “We’re excited for everyone to get a taste of this exclusive champion’s creation.”
Products of Change Names the ESCP as its New Social Impact Partner
Oakberry first announced its licensing partnership with Sabalenka in 2024 with a collaborative açaí bowl called the Power Serve.
Since then, Oakberry has continued to grow its roster of athletic partnerships and collaborations.
This roster includes a recently-announced collaboration with the BWT Alpine Formula One team and its sponsorship of the Mubadala Brazil SailGP Team.
Founded in Brazil in 2016, Oakberry is a quick-service health food company that offers a tasty and accessible menu of customizable smoothies and açaí bowls.
All of the açaí used in Oakberry’s products is organic and sustainably sourced from Brazil’s Amazon Rainforest.
The quick-service restaurant chain currently has more than 700 franchised locations in 40 countries across the globe.
Analysis: Licensing and Consumer Goods Industries Will Be Hard Hit by Trump Tariffs