TLL Staff
Russell Athletic and For Bare Feet are putting their best foot forward with a new licensing partnership that will bring a premium sock collection to market.
Set to launch in Fall 2025, the collection blends Russell Athletic’s deep-rooted sports heritage with For Bare Feet’s expertise in crafting high-quality, performance-driven socks.
The upcoming lineup will include a variety of styles, from athletic socks designed for game day and training to everyday essentials that provide all-day comfort and durability. The socks will also incorporate Russell Athletic’s signature Dri-Power moisture-wicking technology to keep athletes and active individuals feeling fresh from head to toe.
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“We are truly excited about working with experts such as For Bare Feet in the athletic and performance sock categories,” said Jeff Traen, Sr. Director, Activewear Marketing at Russell Athletic. “This partnership will work to further reinforce our brand’s heritage in sports and innovation, while deepening consumer enthusiasm for the Russell Athletic brand for generations to come.”
Inspired by Russell Athletic’s legacy on the field since 1902, the collection aims to provide a snug fit for both performance and lifestyle needs. Whether hitting the gym, competing on the field, or simply looking for the perfect pair to lounge in, the collection will cater to a wide range of consumers.
“We are honored and excited to announce our long-term partnership with Russell Athletic! Combining For Bare Feet’s legacy of crafting high-quality, innovative socks with Russell Athletic’s rich heritage in sportswear is a perfect fit for both brands,” said Justin Fredericks, President/CEO of For Bare Feet. “We can’t wait to bring you the best in comfort, performance, and style. Stay tuned for what’s ahead!”
The Russell Athletic sock collection will be available online and at select retailers beginning in Fall 2025. With this partnership, both brands are ensuring that athletes and casual wearers alike can put their best foot forward in style and comfort.