By Allison Watkinson
TLL Reporter
Beanstalk and Feld Entertainment have established new licensing partnerships in Europe that will extend the Monster Jam brand into additional product categories.
Secured by the Beanstalk agency, the new licensees include Cleversocks for socks, Themed for wall art, Orchard Crown for balloons and Brand Alliance for apparel and accessories.
“The Monster Jam range has already proven to be a retail powerhouse in the toy category, and these new licensing agreements will help extend the brand’s reach even further,” said Beanstalk associate vice president, Dave Tovey. “With the support of these best-in-class partners, we’re excited to bring the energy and excitement of Monster Jam to new product categories and retail experiences.”
The wall art range from Themed is available now in major markets across Europe, while the licensed products from Cleversocks, Orchard Crown and Brand Alliance are scheduled to hit retail in the coming months.
Owned by Feld Entertainment, Monster Jam is an international motorsports brand that features world-class athletes and state-of-the-art monster trucks as they compete to win championships on engineered dirt tracks.
The brand’s monster truck portfolio features well-known trucks like Sparkle Smash, Grave Digger, ThunderROARus, Megalodon, El Toro Loco and more.
Monster Jam currently hosts 350 live events each year, which are produced and presented by Feld Motor Sports.
In addition to its catalog of live events, the brand extends off the track through a wide selection of products, content and merchandise.
“Monster Jam is truly a global franchise, with fans all across the world,” said Feld Entertainment SVP, Jeff Bialosky. “Continuing to expand that global presence 365 (24/7) with new categories throughout Europe will help us deliver more Monster Jam to those fans.”
A subsidiary of Feld Entertainment, Feld Motor Sports is a global producer and presenter of specialized arena and stadium motorsports.
In addition to Monster Jam, the company manages the Monster Energy AMA Supercross and the SuperMotocross World Championship.
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