By Allison Watkinson
TLL Reporter
Character licensing specialist King Features Syndicate is partnering with slot game developer Lady Luck Games to create branded digital content featuring licensed comic characters.
“We see enormous growth potential in the online gaming category and are excited to bring these iconic characters to life with the impressive development expertise and entertaining features of Lady Luck Games,” said Carla Silva, Vice President, General Manager and Global Head of Licensing at King Features.
The games will feature characters such as Popeye, Olive Oyl, Beetle Bailey and Flash Gordon. They will be available for players in slots across Europe and Asia, further expanding the international reach of the character brands within the online casino game category.
To bring these games to life, King Features Syndicate is working with Lady Luck’s math specialists to merge the licensed character designs and elements with unique gameplay. The first games will be showcased at ICE London in April.
“We are extremely humbled and honored that King Features Syndicate has chosen an up-and-coming studio like ours to represent its hugely popular and world-renowned brands,” said Mads V. Jørgensen, CEO of Lady Luck Games. “It shows that our strategy works and the games that we produce are some of the most beautiful and entertaining in the business. This is easily one of the most important milestones in the company’s history and will make a huge difference in our outreach to both customers and players.”
Founded in Stockholm in 2019 by industry veterans, Lady Luck Games develops, produces and markets digital slot machines to gaming operators. The company combines in-house innovation with high-end technology in their work. Trading in LL Lucky Games shares began on Nasdaq First North Growth Market on June 23, 2021.
King Features is a producer and distributor of iconic intellectual properties, character licensing and franchise development. The company is currently producing The Cuphead Show! with Netflix Animation.
As content syndication specialists, King Features distributes comics, columns, editorial cartoons, and puzzles across multiple platforms and content providers around the globe.