By Allison Watkinson
TLL Reporter
The Global Licensing Group has appointed former events manager Laura Freedman-Dagg to the newly created role of Head of Retail, Licensing.
In her new role, Freedman-Dagg will work across the business’s global event portfolio. This will include prominent exhibitions such as the Licensing Expo, the European and North American Brand & Licensing Innovation Summits, and Brand Licensing Europe.
“The new head of retail role reflects the continued investment from Informa Markets to focus on driving retail attendance at our industry-leading licensing events,” said Anna Knight, Vice President, Licensing at Informa Markets.
“We know from talking to our customers that meeting and engaging with retailers is a huge priority for them, hence our introduction of many new initiatives over the last few years, including the Retail Mentoring Program, Retail Trends Lounge with exclusive content sessions, VIP matchmaking concierge service, category-specific show features (publishing, heritage and interiors and gaming) and the focus on location-based experiences planned for Licensing Expo 2022,” Knight continued. “Equally, retailers also rely on our events to facilitate introductions between them and brand owners. As BLE event manager, Laura nurtured incredible relationships with key retailers, and I know she’ll continue to deliver ROI for them and our exhibitors and partners.”
Laura Freedman-Dagg is a licensing industry veteran and commercial communications expert. She holds a Masters Degree in Political Communication from the University of East Anglia.
Prior to her current position, Freedman-Dagg held the position of event manager for Brand Licensing in Europe. She played an integral role in growing the trade show’s retail proposition and attracting an increasing number of European retailers to attend the event each year.
“It’s brilliant to be back working with the Global Licensing Group,” says Freedman-Dagg. “I loved developing the BLE retail proposition, and to be able to recreate that globally across our other event brands will be fantastic. One thing I’ve learnt over the years is that the retail buying calendar isn’t homogenous, so it’s important that the whole portfolio of Global Licensing Group events can deliver value when—and where—it’s needed,” continued Freedman-Dagg.
“Not only do we have world-class events already scheduled in the calendar, but we also have the reach and flexibility to innovate and introduce new, creative solutions. Our ethos has always been to stay close to our customers (retailers and exhibitors) so that we can understand what the market needs from us and act quickly to deliver it. This role will allow us to do this even more effectively.”
The Global Licensing Group is a leading international trade show organizer and media partner for the licensing industry.
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