Licensing agent Mondo TV Group announces first Italian deal for hit kids’ show
Mondo TV Group has licensed Ravensburger to produce a portfolio of puzzles and craft kits for the Italian market inspired by the hit kids’ show Bread Barbershop.
The news of this license award comes only weeks after Mondo TV Group’s appointment by brand owner Monster Studio to represent licensing for the hit Korean show Bread Barbershop in the Italian market, underlining the enormous potential of the property.
Mondo TV is one of the largest European producers and distributors of animated content, but it’s also a licensing agent for many major international brands.
Ravensburger, a leading European brand for games, puzzles and arts & crafts, will produce Bread Barbershop puzzles in multiple formats, along with memory games and its renowned CreArt paint-by-numbers sets. The designs of all three ranges will incorporate a variety of images from the popular children’s show.
The range will be on sale at a variety of outlets including stores, bookshops and stationery outlets, as well as online, from 2023.
Bread Barbershop, a 3D animated comedy series for kids aged 6-9, is a makeover show with a difference. All the characters in the show are different kinds of cake and dessert. They come to master craftsman Bread, a renowned cake decorator, in the hope he will use his skills to change their appearance for the better.
A wealth of supporting characters – including clumsy but lovable Wilk, grumpy receptionist Choco, Sausage, Hamburger, Butter and, of course, many hilarious customers, along with jokes, music and action, keep the comedy and energy levels high.
“Bread Barbershop is a unique, edgy, big-hearted show, unlike any makeover show you’ve ever seen, and the response in Italy, on both pay and free-to-air TV, has been outstanding,” says Mondo TV.
The show launched at the end of 2020 on the Discovery Italia free-to-air children’s television channel K2 and in early 2022 on DeaKids pay TV. Today it is the number one show in its timeslot on both channels for its target 4-10-year-old audience.
The show is also expected to match its massive Korean success on Tik-Tok, YouTube and NetFlix, as well as in licensing. In its home market, South Korea, it has already inspired a number of successful product lines.
Mondo TV, whose licensing division has successfully built campaigns for a number of major overseas brands in the Italian market, is now developing a licensing program across a wide range of categories including toys, games, books, food and other products.