By Allison Watkinson
TLL Reporter
Amuse Animation has entered an agreement with Hasbro’s eOne studio to produce a new direct-to-digital animated preschool series.
The deal marks the toy company’s first ever original, direct-to-digital preschool project. It is also Hasbro’s first licensing collaboration with Amuse Animation.
“In an ever-changing media landscape, it is clear that digital-born properties are winning the hearts of children and families around the world now more than ever before,” said eOne VP, Tom Hartley. “Hasbro has long been at the forefront of innovation in play and entertainment, and this move into digital-first IP generation will allow us to build fandom by reaching our audience directly via YouTube and learning from their viewing behaviour in real-time.
“With its strong positioning as a digital-first preschool animation studio and its rapid-response production, Amuse Animation is the perfect partner for this new endeavour.”
Founded in 2016, Amuse Animation is a digital 2D and 3D animation studio based in Las Palmas de Gran Canaria. The company focuses on developing digital animated content for both original and licensed IPs.
Since the studio’s initial creation, Amuse Animation has expanded to include a gaming division and an audiobook studio.
“We are thrilled to be working with Hasbro eOne on their first foray into digital-led original animation content for preschool children,” said Amuse CRO, Jiella Esmat. “We hope our expertise in producing digital-led kids’ entertainment will contribute to Hasbro’s success.”
Hasbro is a global entertainment company that creates toys, games, consumer products, media content, and more through its various divisions and subsidiaries. Hasbro’s eOne entertainment studio specializes in the development, acquisition, production, financing, distribution and sales of branded entertainment content.