By Allison Watkinson
TLL Reporter
The Atrbute talent agency has announced a partnership with Pacsun for a line of limited-edition capsule collections called the Pacsun Artist Network Series.
Atrbute is a global talent agency that specializes in representing and managing artists and creators across a wide range of fields including photography, traditional artistry, mural creation, illustration, animation, directing and more.
Atribute works to secure licensing partnerships and high-profile brand collaborations to promote the talent of the artists that it represents.
The company includes the main Atrbute talent agency as well as its two creative divisions, Atrbute Studios and Atrbute Labs.
The first collection from the collaborative Pacsun Artist Network Series will be a licensed fashion collection from the LA-based artist, designer and illustrator, Kelly Malka.
As a first-generation American, Malka’s artistic style is informed by the colors, language, tradition and culture that she experiences through her Jewish Moroccan heritage and her travels abroad.
Inspired by her love for her hometown of Los Angeles, Malka’s exclusive Pacsun t-shirt collection features vibrant and colorful artwork based on well-known LA landmarks.
“We are thrilled to partner with Pacsun on this exciting initiative,” said ATRBUTE head, Brian Lee McCloud. “The Pacsun Artist Network Series provides a fantastic platform for our talented artists to showcase their work and connect with a young, fashion-forward audience. We’re excited to support Pacsun on the launch of their program with Kelly Malka, a phenomenal artist whose work perfectly embodies the spirit of the collaboration.”
The Pacsun Artist Network Series is a significant step forward for the Atribute agency’s efforts in connecting emerging artists and creative talents with the fashion industry.
Pacsun is a specialty retail company that focuses on partnering with established and emerging brands to offer a wide selection of fashion products.
The Pacsun brand specializes in delivering contemporary clothing, streetwear and activewear for the teen and youth demographic in collaboration with music, art and sports-based IPs and influencers.
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