By Allison Watkinson
TLL Reporter
There’s a new head of licensing for Authentic Brands Group in the key Latin American country of Brazil.
Authentic Brands Group has appointed Bruno Pedroso de Almeida as Vice President, Head of Brazil. In his new role, ABG says Pedroso de Almeida will “spearhead and drive the execution of the brand’s go-to-market strategies throughout the region, accelerating growth and expanding Authentic’s footprint in Brazil.”
Pedroso de Almeida comes to the role with a wealth of experience in brand development and distribution over a career spanning more than two decades.
Prior to joining Authentic, he held key leadership roles, most recently at VF Central and South America, where he played a pivotal role in devising and executing strategic distribution partnerships.
“We’re thrilled to welcome Bruno to Authentic’s LATAM team,” said Neal Seideman, President of Latin America at Authentic. “Brazil represents a strategic market for us, and we see great potential to increase presence for Authentic’s portfolio throughout the region.
Bruno’s expertise will be instrumental in seizing new opportunities and fostering strong partnerships to drive our brands’ success.”
Pedroso de Almeida, who is based in São Paulo, says he plans to use his extensive knowledge of the region and his leadership skills to enhance Authentic’s presence and boost business growth in the area.
“I am pleased to join Authentic and lead the charge in Brazil,” he said. “By leveraging my experience throughout the region and by collaborating with the talented team, I look forward to creating growth-driving opportunities that strengthen Authentic’s position as a leader in brand development and marketing in this dynamic landscape,” said Pedroso de Almeida.
ABG is one of the world’s largest licensing companies, representing a portfolio of brands in fashion, sports and entertainment. The company generates more than $29 billion in global annual sales, and its brands have more than 13,000 retail stores in 150 countries.