By Allison Watkinson
TLL Reporter
Lifetime Brands, Inc. has announced the launch of a fully integrated home goods licensing program for its BUILT brand.
The BUILT brand is well-known as a designer of insulated lunch bags, soft coolers, hydration bottles, food storage, and travel accessories. BUILT products are available at all channels of distribution, including online, department stores, mass market, independent, and specialty retailers.
BUILT is currently seeking to expand the brand into new product categories that will offer the same quality, design trends, and technological innovations as its previously released products.
The home goods licensing program will be managed by The Brand Liaison. The Brand Liaison is a boutique licensing agency focused on creating new revenue streams for clients through licensing, strategic partnerships, and other brand extension programs.
“Identifying new and exciting ways to solve everyday problems with well-designed, affordable products that support an on-the-go lifestyle is the BUILT mission, and we are excited to be part of that,” said Steven Heller, President of the Brand Liaison.
On behalf of BUILT, The Brand Liaison will be pursuing licensing deals in the categories of kitchen textiles, storage, accessory bags, luggage, travel, tech, fitness equipment, outdoor, baby products, pet care products, and more.
“Whether it’s a fashionable, insulated lunch bag, the latest technology in hygienic, eco-friendly water bottles and food storage, or solutions for packing for travel, BUILT is all about finding new and exciting ways to solve everyday problems in style,” said John Roscoe, BUILT President.
“All of our BUILT items blend fresh designs and the latest technologies with the innovation and quality consumers expect from Lifetime Brands.”
BUILT was founded in 2003 and was acquired by Lifetime Brands in 2014. Lifetime Brands is a global designer, developer, and marketer of branded consumer products used in the home.
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