By Allison Watkinson
TLL Reporter
BBC Studios is adding to its list of licensed consumer products partners for the animated, preschool brand, Bluey.
These new licensing partnerships lead up to the debut of the giant Bluey balloon at the 2022 Macy’s Thanksgiving Day Parade.
The publishing company Bendon, Inc. is releasing a line of Imagine ink coloring books in the U.S. and Canada.
The licensed footwear manufacturer, Ground Up will be releasing a line of Bluey-themed footwear in the United States.
The toy manufacturer, Little Kids Inc. is debuting a line of bubbles and outdoor toys in the U.S. market.
Megatoys has been selected for a collection of seasonal gift sets including toys, stationery, and confectionaries for the U.S market.
The Arctic Squad apparel brand by Point Zero will be releasing a line of children’s swimwear and outerwear in Canada through the entertainment company, Nelvana.
The PTI Group is releasing licensed Easter and Halloween baskets, safety products, and carriers in the U.S. market.
Spirit Halloween is unveiling a collection of Halloween costumes, accessories, masks, and treat buckets in the U.S. for the Bluey brand.
The textile manufacturer, Springs Creative is releasing a line of craft fabric in the U.S. market.
Sun-Staches will debut licensed children’s novelty and traditional sunglasses, blue light glasses, and sunglasses cases in the U.S. market.
The water product manufacturer, Swimways is releasing a collection of pool toys, floats, and swim gear in the United States.
The Tin Box Company is developing licensed decorative tins such as lunch boxes and storage canisters for the U.S. market.
The party supplies manufacturer, Unique will provide a line of party accessories, games, and favors in the U.S. and Canada through Nelvana.
“Fans can’t get enough of Bluey, on screen and off, and we’re delighted to be able to work with such amazing partners who love the brand and are committed to capturing its warmth, humor and creativity in their products in an even wider range of categories,” said Suzy Raia, SVP Consumer Products and Business Development at BBC Studios America.
“These new licensees will help extend the Bluey experience to kids and families far and wide in exciting and playful new ways.”
These new licensing partners will begin rolling out the Bluey-themed products across the U.S. and Canada this fall and in 2023.
Jointly commissioned by the Australian Broadcasting Corporation and BBC Studios, Bluey is an animated children’s series produced by Ludo Studio in association with Screen Queensland and Screen Australia. The Bluey TV series follows the adventures of a six-year-old Blue Heeler puppy and her family.
Season three of the series is currently streaming on Disney+ and will air on Disney Junior and Disney Channel on Nov. 7. More new episodes of Bluey are currently in production.
The Bluey franchise is also debuting its first live stage adaptation called, Bluey’s Big Play: The Stage Show. It is coming to theatres across the U.S. and will debut this November at the Hulu Theater in New York City. The theatrical adaptation will feature puppets with an original story by Joe Brumm and music by the composer for the Bluey TV show, Joff Bush.
BBC Studios Adds Twelve New Partners to Bluey’s North America Licensing Program
