The lifestyle brand Cath Kidston has appointed licensing agency Beanstalk to extend its reach into new categories internationally.
Founded in 1993, Cath Kidston is a British fashion brand that designs quality products made for longevity and sustainability.
The brand is known for its iconic print patterns based on British heritage. The company’s products are distributed in over 40 countries worldwide and include bags, accessories, homeware, fashion, and more.
“We are thrilled with the new partnership that leverages the licensing expertise of Beanstalk to create opportunities for our customers to experience Cath Kidston in new ways,” said Melinda Paraie, CEO of Cath Kidston. “The expansion of our iconic print narrative into additional product categories and key global markets supports our long-term growth plan. Through licensed extensions, the brand vision will continue to bring nostalgic meaning and joy to everyday life.”
Beanstalk is a global brand-extension licensing agency that works with clients to unlock brand equity and create recognizable products and services.
The company is a member of the Omnicom Specialty Marketing Group and offers brand representation, digital media representation, manufacturer representation, creative services, legal services, and more.
“We are delighted to be working with Cath Kidston, one of Britain’s best-loved brands, to extend the brand into new and creative spaces,” said Louise French, SVP of business development and operations at Beanstalk. “The quintessentially British nature of the brand and distinctive print handwriting offer significant opportunities to create beautiful new products that offer additional touchpoints for consumers. We are looking forward to working alongside the Cath Kidston team to deliver a successful international licensing programme.”
Beanstalk says it will focus on key geographic markets developed through the company’s extensive partnership network to extend Cath Kidston’s product line, market reach, and consumer appeal.
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