The action-sports brand Body Glove has announced a new licensee deal to expand its consumer electronics business.
The multi-year agreement will see ESI Cases & Accessories license the Body Glove brand in the consumer electronics market across the United States, Canada, and Latin America.
The deal was brokered by Starwood Brands, a brand licensing agency which represents top-tier manufacturers in their licensing partnerships.
“Given our focus on innovation and technology, our team is excited for Body Glove’s expansion into electronics,” said ESI’s CEO Elliot Azoulay. “With our wide range of resources, we are confident that we can grow Body Glove into a meaningful brand for us and our retail customers.”
Established in 1953 by Bill and Bob Meistrell, Body Glove became synonymous with innovation in water-based sports equipment, swimwear, and casual apparel, attuned to the lifestyle surrounding water sports. Body Glove is best known for its core business of producing top quality wetsuits, swimwear, paddleboards, surfboards, inflatable kayaks and other water accessories.
Today the company is globally recognized and sits within the Marquee Brands portfolio, and has become a popular brand for men’s, women’s, and kid’s apparel.
The new partnership will allow ESI Cases & Accessories to design, develop and distribute a wide-ranging assortment of Body Glove electronics. The product range will consist of power banks, mobile phone cables, car chargers, AC chargers, FM transmitters, screen protection, windshield mounts, Bluetooth speakers, earbuds, headphones, and audio and video accessories.
“We are delighted to announce our partnership with ESI,” said Pete Maule, Executive Vice President and GM of Outdoor Sports for Marquee Brands. “As leaders in the consumer electronics space, they bring exceptional product design and distribution to this important category. They have a clear vision and strategy to develop innovative products catered to our customers and their lifestyles.”
The new Body Glove electronics collection will begin shipping in the third quarter of 2023.