By TLL Staff
National Day Calendar has reached a representation agreement with The Brand Liaison for future partnership negotiations.
“Transforming a simple hobby into a vehicle of widespread joy and connection, National Day Calendar now ignites daily celebrations reaching millions globally,” said National Day Calendar founder, Marlo Anderson. “Through our strategic partnership with The Brand Liaison, we’re set to elevate these moments further, enabling brands to resonate more deeply with their audiences and boost their celebratory days.”
The Brand Liaison is a licensing agency that specializes in representing brands and IP across a broad range of categories such as fashion, entertainment, home, food, design and more.
The agency creates new revenue streams for its clients through licensing, strategic partnerships and brand development.
Through its agreement with The Brand Liaison, National Day Calendar will partner with companies to increase consumer outreach through sponsored products and featured brands.
The collaborative agreement will offer brand and IP owners the opportunity to become official sponsors for national days and designate official products for these days.
This will include licensing the use of the day’s official seal and access to the extensive media network of National Day Calendar for licensing and brand promotions.
“It’s all about consumer engagement.” said The Brand Liason president, Steven Heller. “Basically, National Day Calendar creates branded celebration opportunities and brings a bull horn to amplify the celebration into branded media content and nationwide celebration events.”
National Day Calendar’s distribution network reaches a wide range of audiences across media platforms such as TV shows, digital services, social media and its own dedicated website.