Genius Brands announced this week it has appointed the award-winning Brands with Influence as its exclusive licensing agent in the U.K.
The company says Brands with Influence will be responsible for creating licensing, merchandising and retail programs for Genius Brands’ slate of properties, including the Stan Lee brand, from the legendary Marvel creator, which the global media children’s company manages and controls following a groundbreaking joint venture announced in 2020 with Stan Lee’s POW! Entertainment.
“Stan Lee is a global icon who inspirational messages of hope, diversity and inclusivity have resonated globally for decades,” said Genius Brands’ Chief Brand Officer Kerry Phelan. “It is of vital importance to us to find partners that understand our vision for the Stan Lee brand and can be trusted to deliver on Stan’s values and lasting legacy. We are thrilled to bring Brands with Influence on board to develop programs across the U.K. for Stan Lee and our entire portfolio of brands and look forward to more exciting developments in the months to come!”
Genius Brands Licenses Likeness For Marvel’s Most Frequently Appearing Character
Additional IP from the Genius Brands’ catalog that Brands with Influence will represent include Stan Lee’s Superhero Kindergarten, starring Arnold Schwarzenegger, Rainbow Rangers, and more.
“Like millions across the world, we are massive fans of the legendary work of Stan Lee,” said Martin Lowde, Managing Director at Brands with Influence. “He is the ‘Godfather of Marvel Comics!’ We look forward to working with Kerry and the Genius Brands’ team to create a consumer products’ program that honors his legacy, as well as develop unique programs for their library of original children’s brands.”
Brands with Influence is a UK-based licensing firm with 30 years experience working in the entertainment sector.
Genius Brands Licenses Likeness For Marvel’s Most Frequently Appearing Character