By Gary Symons
TLL Editor in Chief
BrandTrends Group has teamed up with Pulse Partners to transform market research through the use of artificial intelligence.
The companies say the strategic partnership is designed to transform the fields of market research and insights generation, promising to deliver innovative solutions and set new industry benchmarks.
Under this agreement, Pulse Partners will become BrandTrend’s leading provider of IT and AI services integration and deployment. Pulse Partners is a technology development company specializing in delivering state-of-the-art data and AI services.
Their comprehensive suite of AI services includes advanced data collection tools, such as AI-driven interviews and speech-to-text technology, sophisticated data processing using generative AI, and the delivery of high-end insights and recommendations via machine learning and deep learning.
Additionally, Pulse Partners will continue to enhance LicenseSelector, the cutting-edge AI system developed by BrandTrends Group to revolutionize the licensing landscape.
BrandTrends says it will leverage Pulse Partners’ innovative SmartInterview platform for client research initiatives. BrandTrends will also contribute their extensive expertise in global market research, particularly focusing on children and families, covering methodologies, questionnaire development, and strategic insights.
Pulse Partners will gain exclusive access to BrandTrends Group’s extended dataset, from brand IP tracking to kid consumer behaviors, enhancing their ability to transform the licensing landscape.
“This strategic alliance with Pulse Partners marks a monumental step for BrandTrends Group,” said Philippe Guinaudeau, CEO of BrandTrends Group. “By integrating their advanced AI capabilities with our extensive research expertise, we will significantly enhance our market research offerings.
“This collaboration enables us to deliver deeper insights, broader perspectives, and more effective solutions to our clients with greater speed and precision.”
BrandTrends is already an important, multi-country provider of marketing research, focusing on brand, lifestyle, consumer behavioral and attitudinal trends, with a particular focus on children, youth, and families.
Their experienced researchers and analysts are best known for their expertise in monitoring brand performances, consumer attitudes and behaviors across up to 53 markets annually. Among other analytical tools, BrandTrends provides the Brand Popularity Index and Consumer Demand Gap, which allows clients to identify the best opportunities in retail activation, competitive environments, and brand line equity and design.
Guidauneau says the partnership with Pulse will not only provide better data, but will also simplify the task of analyzing the vast amounts of data, to come up with actionable intelligence reports in mere minutes.
“Together, we are poised to provide instant answers to many of the complex marketing questions marketers have, utilizing actual data, key performance indicators, and robust analytics,” Guidaneau explained. “This partnership is all about empowering our clients with real-time, data-driven insights that drive smarter decision-making and impactful strategies.”
Pulse Partners CEO Matthieu Saussaye says the partnership represents an ideal symbiosis between the power and speed of AI analysis, with the deep database of BrandTrends’ proprietary research.
“We are ecstatic about this partnership with BrandTrends Group,” Saussaye said. “Their profound expertise in market research complements our strengths in data and AI services perfectly. Together, we will offer unparalleled value to our clients and spearhead innovation in our industry.”
Specifically, the partners will be utilizing AI to improve market research, to continue development of the License Selector platform, and also to develop new AI-driven solutions in future.
The License Selector platform is key to the partnership. It is marked by the ability to use a simple query box to generate actionable intelligence, such as identifying top licenses by region or demographic group, reducing weeks of research to less than a minute of work.