By Gary Symons
TLL Editor in Chief
BrandTrends Group has just announced major improvements to Global IP Tracker, its market research technology for licensing.
BrandTrends Group is one of the most fascinating companies in the licensing technology marketplace. The company is a pioneer in marketing research that specializes in measuring the performance of brands and intellectual property.
Put in simple terms, users of Global IP Tracker can measure the actual performance of entertainment and character brands when applied to licensed activations for consumer products and services.
The updates include a major update in the AI-powered LicensingSelector Tool, which uses hard data to lift the curtain on character integrations in licensing programs.
“With each innovation, we push the boundaries of what’s possible in market research, ensuring our clients not only keep pace with industry trends but lead them,” says CEO Philippe Guinaudeau. “Our ongoing investment in advanced technologies like AI and comprehensive metrics reflects our dedication to empowering brands to excel globally.”
In a statement released on April 29, BrandTrends released details on four areas of improvement in their predictive and analytic technology.
- LicensingSelector tool: This AI-powered tool marks a pivotal advancement in how brands strategize their licensing. By analyzing massive data sets, LicensingSelector offers insights that pinpoint which character integrations can significantly boost product appeal and consumer purchase behavior across various categories, including toys, apparel, and food & beverages. Visit https://www.licenseselector.ai/.
- Power of Licensing report: “Our Power of Licensing report delves deep into the actual impact of integrating famous characters and franchises into consumer products,” says Philippe Guinaudeau, CEO of BrandTrends Group. “This report critically assesses whether these well-known entities are driving sales up and how they influence consumer perceptions at the point of purchase. It’s crucial for brands to understand not just the appeal but the real market performance of these character-driven products.”
- Net Promoter Score (NPS): The well-known NPS feature extends beyond traditional metrics to offer a comprehensive view of brand loyalty and customer satisfaction. “Integrating enhanced NPS with our proprietary Brand Popularity Index and Consumer Demand Gap analytics allows us to provide a full spectrum analysis of brand health and customer loyalty,” Guinaudeau explains.
- Enhancing brand performance with novelty insights: This update introduces advanced metrics for assessing the impact of brand innovations on market presence and consumer engagement. “We empower brands to not only track the efficacy of their novel strategies but also to benchmark these against the broader industry, ensuring they stay ahead of the curve,” adds Guinaudeau.
“These enhancements are part of BrandTrends Group’s commitment to leveraging cutting-edge technology to provide actionable insights that drive client success in the dynamic world of market research,” he adds.
The BrandTrends Group is a multi-country provider of marketing research, which focuses on brand, lifestyle, consumer behavioral and attitudinal trends, with a particular focus on children, youth, and families.
While analytic software is a major part of the company’s offerings, BrandTrends also has a staff of researchers and analysts who are known for their specific expertise in monitoring brand performance and consumer behavior across up to 53 markets annually. The group produces a number of analytic reports, such as the Brand Popularity Index and Consumer Demand Gap, designed to give their client’s the ability to better identify opportunities in retail activation, brand line equity and design.
Anyone attending Licensing Expo can register to see a live demo of the LicenseSelector software at THIS LINK. To learn more, you can visit www.brandtrends.ai, or contact the company directly at contact@brandtrends.ai.
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