Brentwood Licensing to Rep French Toast School-wear

By Allison Watkinson
TLL Reporter
Brentwood Licensing has entered a representation partnership with the French Toast school uniform brand to extend its offerings into additional product categories. 
Founded in 1985, French Toast is an apparel brand that specializes in providing children, parents and educational institutions with high-quality and affordable school-wear products.
Since its initial launch, the French Toast brand has worked alongside its manufacturing partners to provide uniforms to thousands of schools in the United States and international locations.
“We’re excited to join forces with Brentwood Licensing to broaden our range of school-approved offerings for French Toast students everywhere,” said French Toast VP, Alyson Shapero. “Through strategic licensing endeavors, we aim to enhance value for families and educational institutions by introducing new, sought-after items.”
Per the terms of the new representation agreement, Brentwood Licensing will be responsible for finding, negotiating and securing licensing partnerships and consumer product collaborations for the French Toast brand.
The agency will focus on finding licensing opportunities in product categories that are connected to education, academia, extracurricular activities and other school-related pursuits.
“Brentwood Licensing is thrilled to partner with French Toast to enhance its product offerings for schools and retail,” said Brentwood Licensing president, Joel Barnett. “Our shared focus is on developing tailored products for school-age children that meet their unique needs and uphold French Toast’s position as a trusted brand in school uniforms and products.”
Brentwood Licensing is a brand management agency that works with manufacturers and IP owners to develop strategic brand extensions and licensing programs.