TLL Staff
FanGirl Consulting & Brand Management has announced it will represent fitness brand Cardio Bunny in the United States.
Cardio Bunny is a European in the athleisure and fitness apparel sector. Based in Poland, Cardio Bunny has quickly emerged in the European health and fitness market, attracting a rapidly growing fan base with cutting-edge products and vibrant designs.
Now ready to expand operations in North America, Cardio Bunny has tasked the FanGirl agency with leading the licensing business and growing brand awareness in the United States.
“A remarkable 60% of our business comes from Direct-to-Retail (DTR) licensing agreements in 22 countries, proving the power of collaboration. We are excited to expand the Cardio Bunny brand to the US with the FanGirl team,” said Paul Lynch, Head of Global Licensing at Cardio Bunny.
The partners say this collaboration is set to bring a range of exciting products and experiences for fans and fitness enthusiasts alike. Anita Castellar, Founder of FanGirl Consulting, says the product line will feature everything from stylish activewear to accessories that blend fashion and function, with a collection that reflects Cardio Bunny’s mission of empowering women to embrace a healthy and active lifestyle.
“I’m always excited to flex my licensing muscles in new ways,” said Castellar. “For years we have been tapping into pop culture and fan engagement to unlock the business potential behind each brand. Now we will bring that knowledge to Cardio Bunny and the athletic apparel business.”
The FanGirl team will be attending Licensing Expo in Las Vegas and setting meetings to explore direct-to-retail (DTR) licensing partnerships as well as licensees in categories such as apparel, accessories, health and beauty, nutrition, and more.
The companies are actively seeking qualified licensees. For inquiries, email info@fglicensing.com
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