By Allison Watkinson
TLL Reporter
The lifestyle brand Carlton London has expanded its range of furniture and home furnishings in India through the ecommerce platform Flipkart.
The collaboration was facilitated by the brand licensing agency, LicenseWorks, on behalf of their client Carlton London.
“We are happy to welcome Flipkart as a strategic partner for Carlton London,” said Pranav Anand, Managing Partner at LicenseWorks. “Their expertise in this space of furniture and home furnishings makes this a perfect launchpad for the brand. It’s truly a win-win for both sides.”
Flipkart is an Indian e-commerce company that sells products in categories including furniture, electronics, fashion, home essentials, and lifestyle products. Flipkart offers doorstep delivery and installation services to customers throughout India.
“At Flipkart, we constantly strive to provide our customers with an expansive range of products across the lifestyle spectrum,” said Manish Kumar, Vice President of Consumables, General Merchandise and Home at Flipkart. “Lifestyle as a category also plays a crucial role in onboarding new customers to the platform.
“Over the last few years, there has been a growing inclination among Indian consumers specifically towards accessing furniture and home accessories online with heightened interest in revamping their home spaces,” Kumar added. “As the country is celebrating the festive season, we are excited to further expand our vast selection of offerings with Carlton London’s range of products to bring alive our vision of offering the latest global styles to millions of customers across country.”
Carlton London is a British brand that specializes in footwear, accessories, cosmetics, apparel, and more. The brand has been selling its products in India since 2002. It launched its range of furniture on Flipkart in 2022 and is expanding its selection during the ongoing festive season.
“This partnership puts our brand in front of new customers, and we are happy to partner with one of the largest online retailers of furniture and furnishings,” said Carl Virk, Director at Carlton London. “While Beds, Sofas and Bedsheets have already been launched, we will soon be launching Wardrobes and Bath products as well.”
The expanded collection of Carlton London Home products for Flipkart will include beds, sofas, TV’s, curtains, bedsheets, and more through its furniture and furnishing product ranges.