Back-to-school shopping—including school supplies and electronics—is expected to grow dramatically in the ecommerce channel in 2016, mirroring the growing channel share for ecommerce in licensed product sales overall, as consumers shop for savings. While back-to-school shoppers are still heading primarily to bricks-and-mortar stores, they are increasingly purchasing … [Read more...] about Shopping for School Supplies, Electronics Moves Online
Consumer Electronics
Store Check: Target at Culver City, CA
By Marcy Magiera A week before Disney’s Zootopia scampered into theaters accompanied by predictions of a $67 million opening weekend, limited merchandise was on the shelf at Target stores. A local Target in Culver City, Calif., gave the new IP a toy aisle endcap, sparsely filled with small action figures, playsets and plush. It was unclear whether the selection was already … [Read more...] about Store Check: Target at Culver City, CA
Wearable Technology, VR in the Spotlight at CES
By Marcy Magiera Continued consumer adoption of connected devices and technologies, collectively known as the "Internet of Things" or IoT, is forecast to push the U.S. consumer technology industry to a record $287 billion in retail revenues in 2016, creating ample new licensing opportunities along the way in products for home and personal use. The Consumer Technology … [Read more...] about Wearable Technology, VR in the Spotlight at CES
Hermès & Apple Team Up for Next Gen of Apple Watch
By Glenn S. Demby, Esq. The Apple Watch is getting a makeover for its one-year anniversary in the form of new fashion accessories the most spectacular of which will be designed by Hermès. The Apple Watch Hermès, which goes on sale in October, will have the same body and dimensions as before. But the ugly duckling face will be replaced by a fashion swan, namely three signature … [Read more...] about Hermès & Apple Team Up for Next Gen of Apple Watch
Overview of the Wearable Technology Licensing Market
Much of the wearable computing technology that stole the spotlight at the 2015 International Consumer Electronics Show in Las Vegas last week, including Google Glass and Apple's highly anticipated Apple Watch, are licensed products forged as a result of the partnership between technology and fashion brands. The Prospects The wearables category actually emerged at the 2014 CES. … [Read more...] about Overview of the Wearable Technology Licensing Market
How Sharp is Best Buy?
Sharp is licensing its name to Best Buy for a direct-to-retail exclusive line of LED TVs. That’s not all that unusual, except that Sharp’s core business is manufacturing TVs, and the brand has its own Sharp Aquos brand of LED TVs. Sharp’s insists this is not a case of Sharp granting Best Buy permission to put the Sharp name on Best Buy’s house brand Insignia sets. … [Read more...] about How Sharp is Best Buy?