The world's largest cooking show competition has partnered with one of the planet's largest tea producers for a delicious collection of branded tea blends. The deal between brand owner Banijay Brands and Akbar Brothers of Sri Lanka will see the creation of the MasterChef: The Champions Collection. The partnership will see Akbar Brothers create a unique collection of teas "with … [Read more...] about Master Chef In Tea-licious Deal With Akbar Brothers
Food and Beverages
Licensing Sustainability Award Winner To Be Announced March 3rd
The winner of the second Licensing Sustainability Award will be named at the upcoming SPLiCE New Year Solutions conference in Los Angeles on March 3. The LSA is an award honoring programs within the licensing industry that either reduce pollution and waste, protect the environment, and/or reduce greenhouse gas emissions. The LSA is a joint project by SPLiCE and The Licensing … [Read more...] about Licensing Sustainability Award Winner To Be Announced March 3rd
Celebrity Licensing: Justin Bieber Collab Boosts Fortunes For Tim Hortons
By Gary Symons TLL Editor in Chief When the donut chain Tim Horton's signed a deal last November with pop superstar Justin Bieber (pictured here in a promotional photo), it brought together two Canadian icons, collectively as popular as maple syrup or ice hockey. Now, Restaurant Brands says the licensing collaboration between Tim Horton's and Justin Bieber boosted sales by … [Read more...] about Celebrity Licensing: Justin Bieber Collab Boosts Fortunes For Tim Hortons
McDonalds Files Patents For Its Launch Into The McMetaverse
By Gary Symons TLL Editor in Chief Now you can just call it the "McMetaverse." The global fast food giant McDonald's Restaurants has become the latest mega-corporation to take a deep dive into the metaverse. According to tweets from trademark lawyer Josh Gerben, McDonalds has filed several patents to develop goods and services in the metaverse, including digital restaurants, … [Read more...] about McDonalds Files Patents For Its Launch Into The McMetaverse
Earthbound Brands Announces Healthy Partnership With WW
By Allison Watkinson TLL Reporter Earthbound Brands has announced a partnership with WW (formerly Weight Watchers) to expand its official licensing portfolio. Earthbound is a leading product design, licensing, and brand growth company that expands the reach of brands in the market on a global scale. "We are delighted to have partnered with Earthbound Brands to expand our … [Read more...] about Earthbound Brands Announces Healthy Partnership With WW
Hot Netflix Show Disenchanted Adds More Heat With Spicy Licensing Deal
Bapper Entertainment is releasing a licensed collection of hot sauces from Jade City Foods to expand its merchandising program for the animated series, Disenchantment. Disenchantment is an adult-animated series from Matt Groening's LLC, Bapper Entertainment. After tackling modern times with his epic hit series The Simpsons and the future with Futurama, producer Groening … [Read more...] about Hot Netflix Show Disenchanted Adds More Heat With Spicy Licensing Deal
Art Licensing: Frida Kahlo Deal Combines Beauty and the Biscuit
The Frida Kahlo estate has signed a deal with the UK-based Infinity Brands for a new line of biscuits and sweets. The agreement was brokered by the art licensing specialists Art Ask Agency of Barcelona, resulting in a partnership combining great taste with great art. Infinity Brands is initially producing four biscuit food gift packs through its wholly owned brand Keep Calm … [Read more...] about Art Licensing: Frida Kahlo Deal Combines Beauty and the Biscuit
Celebrity Licensing: Dolly Parton and Duncan Hines Partner on Tasty Treats
Duncan Hines has signed a sweet deal with international country music superstar Dolly Parton on the release of a licensed baking collection. The partnership was facilitated by licensing agency IMG, which represents Dolly Parton. IMG manages some of the world’s greatest athletes and fashion icons. Dolly Parton is the most revered female country singer-songwriter of all time. … [Read more...] about Celebrity Licensing: Dolly Parton and Duncan Hines Partner on Tasty Treats
Trademark Licensing: New Team at Chucky Cheese Taps Brandgenuity For Licensing
A new team at CEC Entertainment has selected Brandgenuity to help grow its popular Chuck E. Cheese brand into new categories. CEC Entertainment announced today that it has selected Brandgenuity to serve as its exclusive brand licensing agency of record for food categories. The brand has already successfully launched the first-ever Chuck E. Cheese frozen pizza with licensing … [Read more...] about Trademark Licensing: New Team at Chucky Cheese Taps Brandgenuity For Licensing
Beverage Licensing: Constellation Partners With Coca Cola on Fresca Cocktails
By Allison Watkinson TLL Reporter The Coca-Cola Company has signed a brand authorization agreement with Constellation Brands to launch new ready-to-drink cocktails. The upcoming beverage is called Fresca Mixed. It is based on Coca-Cola’s American soft-drink Fresca. Fresca is flavored with grapefruit and is frequently used as a cocktail mixer. Fresca Mixed aims to appeal to … [Read more...] about Beverage Licensing: Constellation Partners With Coca Cola on Fresca Cocktails