Surge Brands has signed an impressive roster of licensees for its client Candy Dynamics ... especially considering those deals are for a candy called Toxic Waste! But Surge Brands also says they are responding to demand from retailers for licensed consumer products, as the Toxic Waste line has become one of the hottest selling new candies in the market. As a result, the agency … [Read more...] about Surge Brands Sign First Licensing Deals For ‘Toxic Waste’
Food and Beverages
Canadian Experiment Furthers McDonald’s Sustainability Goals
By Gary Symons TLL Editor in Chief McDonald's is continuing its drive toward environmental sustainability with a new program in Canada that will see two Green Concept Restaurants unveiled in London, Ontario, and Vancouver, British Columbia. The move follows a major initiative reported on by The Licensing Letter on Sept. 22 (see link below) that saw McDonald's announce a … [Read more...] about Canadian Experiment Furthers McDonald’s Sustainability Goals
Brand Central & Metrostar announce first UK Licensing Deals for Kraft Heinz
Brand Central and Metrostar have announced six new partners on behalf of their client Kraft Heinz in the UK. Metrostar and Brand Central LLC were appointed to manage the Kraft Heinz brand licensing in the UK and Ireland in June 2020. The response to Kraft Heinz brands from licensees and retailers has been excellent and we’re delighted to welcome such experienced partners to … [Read more...] about Brand Central & Metrostar announce first UK Licensing Deals for Kraft Heinz
CRAYOLA Announces Back to School Cross Promotions
Going back to school is always a major event for moms, kids, teachers and retailers, and this year Crayola has teamed up with leading consumer goods brands to celebrate and inspire creativity as children return to in-person school, in some cases for the first time in over a year. While the average consumer may not know it, Crayola tops the ranks of back-to-school brands in … [Read more...] about CRAYOLA Announces Back to School Cross Promotions
Sweet Deal Between Mars Wrigley and Brand Central
Brand Central has landed a major account, signing a partnership with confectionery giant Mars Wrigley, maker of many of America's favorite candies and snacks. Mars Wrigley is known for their leading portfolio of iconic brands such as M&M’S, SNICKERS, SKITTLES, STARBURST, TWIX, DOVE, EXTRA, and Hubba Bubba, among others. Now, the company has selected global brand licensing … [Read more...] about Sweet Deal Between Mars Wrigley and Brand Central
Oooh Yeeaaah! Kool-Aid McKinstry Lands NIL Deal With Kool-Aid
It may be the best fit for an NIL deal since the NCAA changed its rules to allow college athletes to earn money from their Name, Image, and Likeness. Alabama star cornerback Ga'Quincy McKinstry, better known as Kool-Aid McKinstry, is now working with the Heinz Kraft-owned property Kool-Aid. McKinstry and Kool-Aid announced the partnership Tuesday on Twitter, with the brand … [Read more...] about Oooh Yeeaaah! Kool-Aid McKinstry Lands NIL Deal With Kool-Aid
Crown Royal Lights Up Deal For Grilling Products
Crown Royal, the world’s best-selling Canadian whisky brand, is partnering with premium-grade wood product maker Walters Falls Wood Products Inc. to launch a premium whisky barrel wood-smoking product line. The licensing agreement was brokered by global brand extension licensing agency, Beanstalk. The new line of premium barbecue smoking products will include chips, chunks, … [Read more...] about Crown Royal Lights Up Deal For Grilling Products
Famed NYC Diner Signs Licensing Deal With White Coffee
Junior's Restaurant, the restaurant that started the bottomless cup of coffee trend, has signed its first-ever licensing deal. Junior's Restaurant says it has inked a multi-year agreement with White Coffee Corp. to produce a line of coffee products in a deal brokered by Surge Brands. Under the agreement, White Coffee Corporation will produce and market Junior’s Brooklyn … [Read more...] about Famed NYC Diner Signs Licensing Deal With White Coffee
Secret Creamery Unveils Tetris Ice Cream
Nevada's Secret Creamery, one of only a handful of ice cream manufacturers in Nevada, is releasing seven signature brands based on the Tetrimino shapes from the video game Tetris. The deal with IP owner Tetris Holdings will see Secret releasing flavors like Raspberry Rhubarb with Blonde Brownie Chunks in the shape of classic Tetris pieces. Brian Mosko, founder and managing … [Read more...] about Secret Creamery Unveils Tetris Ice Cream
IMG Expanding Its PepsiCo Partnership
The global licensing firm IMG has re-upped on a representation agreement with PepsiCo, one of its largest and most prestigious clients. IMG announced its agreement with PepsiCo has not only been renewed for Pepsi, 7UP, Cheetos, Doritos, Lay’s and Mountain Dew, but has also been expanded to include British snack food brand Walkers. IMG has seen continuing success growing the … [Read more...] about IMG Expanding Its PepsiCo Partnership