The Licensing Letter

Food and Beverages

Collaborations Licensing New Agent For World’s Best Apron Maker

Collaborations Licensing has announced this week a new partnership with Hedley & Bennett, arguably the best and most innovative apron brand in the world. While many people think an apron is an apron is an apron, most Michelin chefs would disagree. Since 2012, Hedley & Bennett has been creating better working, better looking kitchen workwear for both professional and … [Read more...] about Collaborations Licensing New Agent For World’s Best Apron Maker

Beanstalk Lands Contract With Kelloggs

Beanstalk, a New York-based licensing agency with global reach, has landed a massive contract with Kellogg, one of the world's largest food companies and best-known brands. Kellogg Company says it has appointed Beanstalk as its exclusive food licensing agency to grow Kellogg’s licensed food and beverage categories in the US, Canada, Europe, Japan and South Korea. These … [Read more...] about Beanstalk Lands Contract With Kelloggs

G FUEL Celebrates World Tetris Day With New Drink

Need a little more energy to break your Tetris high score? Fear not: The global beverage company G FUEL has you covered with a new Tetris-themed energy drink called Tetris Blast. In celebration of the Tetris brand’s 37th birthday on World Tetris Day, G FUEL announced this week it has teamed up with The Tetris Company, Inc. to drop a Tetrimino of deliciousness. G FUEL's Tetris … [Read more...] about G FUEL Celebrates World Tetris Day With New Drink

I Scream, You Scream, And Now Dogs Scream For Ice Cream

Dogs have always loved ice cream ... but unfortunately, ice cream has not always loved dogs. Thanks to a deal brokered by The Point.1888 between the Battersea animal charity and Britain's carbon negative ice cream purveyor Jude's, that's about to change. Battersea is a 160-year-old animal charity, among the oldest in the world, that is demonstrating its tireless commitment to … [Read more...] about I Scream, You Scream, And Now Dogs Scream For Ice Cream

Lola’s and Ghost Kitchen Bringing Venezuelan Foods to U.S.

A popular purveyor of Venezuelan delicacies is bringing that country's tasty treats to America through a licensing partnership with Ghost Kitchen Brands, a company offering what it calls “virtual food courts” inside Walmart stores and other locations. Lola’s Latin Food is a true family enterprise that was founded in Toronto in 2017 by Venezuelan immigrants Mateo and Gabriela … [Read more...] about Lola’s and Ghost Kitchen Bringing Venezuelan Foods to U.S.

Budweiser Says It’s About Time For Some Beer-Flavored Popcorn!

THE UK’S BEST-TASTING POPCORN BRAND TEAMS UP WITH THE KING OF BEERS The UK's Princes of Popcorn have teamed up with the King of Beers to come out with a Budweiser flavored popcorn, in a deal  brokered by IMG. The new product comes from Joe & Seph's, a family business that has grown over the past decade to become one of the UK's leading purveyors of snacks, but … [Read more...] about Budweiser Says It’s About Time For Some Beer-Flavored Popcorn!

Allrecipes Cooks Up Deal With Snapchat

Allrecipes, the world’s largest recipe brand, took an innovative step to increase its already massive user base by launching a new feature as the exclusive food category partner of the Scan feature within Snapchat. The new offering allows home cooks to access Allrecipes recipes based on ingredients captured by the Snapchat camera function. Available later this year, this new … [Read more...] about Allrecipes Cooks Up Deal With Snapchat

Yumi Tags Collaborations For Baby Food Licensing Opportunities

Collaborations Licensing announced this week its new partnership with Yumi, one of the most innovative baby and kids food delivery services currently in the market, as they expand their offering into new food and snack categories in 2021.  Collaborations says Yumi is now the fastest growing baby food brand, and currently feeds more than 2 per cent of all babies in the United … [Read more...] about Yumi Tags Collaborations For Baby Food Licensing Opportunities