By Gary Symons TLL Editor in Chief Evolution USA is looking for licensing partners for new clients Gel Blaster Inc. and Black Angus Steakhouse. Gel Blaster and Evolution just entered into a representation agreement where Evolution will assist in the acquisition of AAA intellectual property based on famous Hollywood studio and core video gaming brands. In what has been a … [Read more...] about Available Licenses: Black Angus and Gel Blaster Partner With Evolution USA
Food and Beverages
Restaurant Licensing: Crayola Brings Color to Wendy’s Kids’ Meals
Wendy's is teaming up with Crayola to bring a series of six new licensed toys to Wendy’s Kids’ Meals. Beginning the week of April 4, participating Wendy’s restaurants began offering children the premium Color Adventure kits in Wendy's Kids' Meals. Packed in a crayon-shaped holder, each Crayola Color Adventure kit comes with three Crayola crayons in different shades and a … [Read more...] about Restaurant Licensing: Crayola Brings Color to Wendy’s Kids’ Meals
Broad Street Fires Up Subway Restaurant’s Licensing Program With Multiple Partnerships
Broad Street Licensing Group has secured multiple new partnerships to expand the reach of the Subway brand into new consumer goods categories. These products aim to create new and innovative ways for fans to engage with the brand across multiple retail channels. Broad Street Licensing Group is an award-winning global restaurant, food and beverage brand licensing agency. … [Read more...] about Broad Street Fires Up Subway Restaurant’s Licensing Program With Multiple Partnerships
Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
By Allison Watkinson TLL Reporter The Jackie Robinson Foundation and Chock Full o’ Nuts coffee are collaborating on a consumer products line to celebrate Jackie Robinson Day. Major League Baseball’s 2022 season marks the 75th anniversary of Jackie Robinson's historic admission to the Brooklyn Dodgers in 1947. Robinson's experience was integral to the fight against racial … [Read more...] about Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
By Allison Watkinson TLL Reporter The Jackie Robinson Foundation and Chock Full o’ Nuts coffee are collaborating on a consumer products line to celebrate Jackie Robinson Day. Major League Baseball’s 2022 season marks the 75th anniversary of Jackie Robinson's historic admission to the Brooklyn Dodgers in 1947. Robinson's experience was integral to the fight against racial … [Read more...] about Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
Food Licensing: Dippin’ Dots Extends Brand to Popcorn
By Allison Watkinson TLL Reporter Evergreen Licensing and Brand Squared Licensing have collaborated with Dippin' Dots to extend the brand into the licensed popcorn industry. The partnership incorporates branding of Dippin’ Dots as well as its sister company, Doc Popcorn, which is a franchise of shops that serves naturally flavored popcorn. “We are very proud to work with the … [Read more...] about Food Licensing: Dippin’ Dots Extends Brand to Popcorn
Restaurant Licensing: Burger King Launches a Miraculous Promotion
By Allison Watkinson TLL Reporter Independent animation studio ZAG has partnered with Burger King on an international QSR (Quick Service Restaurant) promotion. The promotion will include six licensed premium collectibles featuring characters from the hit TV series Miraculous: Tales of Ladybug and Cat Noir. The QSR promotion with Burger King launched internationally across … [Read more...] about Restaurant Licensing: Burger King Launches a Miraculous Promotion
Travel + Leisure Getting Into the Wine Business
By Gary Symons TLL Editor in Chief Few things go together better than travel and a good bottle of wine, which has inspired the latest Travel + Leisure licensing deal. Travel + Leisure Group says it's getting into the wine business through a licensing partnership with Vintage Wine Estates, Inc. The travel magazine announced this week the launch of travelandleisurewine.com, … [Read more...] about Travel + Leisure Getting Into the Wine Business
Celebrity Licensing: Rock Band KISS Expands Its Liquor Line
By Allison Watkinson TLL Reporter Popular rock band KISS has partnered with Brands For Fans on the development of a licensed KISS-themed alcohol called Cold Gin. The product is named after the band's track Cold Gin that was released in 1974. The product has received two internationally recognized awards for quality to date. It is the fourth product released in the Drink It Up … [Read more...] about Celebrity Licensing: Rock Band KISS Expands Its Liquor Line
Art Licensing: The Point.1888 Signs New Deals For Jimbobart
By Allison Watkinson TLL Reporter Art brand Jimbobart has expanded substantially since it started its brand licensing partnership with The Point.1888, and further growth is expected in 2022 with new licensing deals. Established in 2009 by illustrator James Ward, the Jimbobart brand focuses on eccentric animal illustrations with human traits. Over the past two years Jimbobart … [Read more...] about Art Licensing: The Point.1888 Signs New Deals For Jimbobart