The Licensing Letter

Food and Beverages

BrandGenuity Mixes Well With Kahlúa

Kahlúa, one of the world's most popular and best known liqueurs, has selected Brandgenuity as its exclusive licensing agency. The classic Mexican coffee liqueur got its start when Pedro Domecq, a sherry and brandy producer from Spain, began producing the coffee liqueur in Veracruz, Mexico. The company was partially acquired by Pernod Ricard in 2005, and now has its … [Read more...] about BrandGenuity Mixes Well With Kahlúa

Mentos Licensing Deal Means Your Car Will Tempt You to Eat Candy

Lisa Marks Associates has expanded their licensing program for client Mentos, the popular single serve candy, with a new line of automobile air fresheners.  The deal was struck with leading auto care product company Sterling Teal International. Sterling Teal is leveraging the Mentos ‘always fresh’ brand and its well known candy scents to release an initial collection of eight … [Read more...] about Mentos Licensing Deal Means Your Car Will Tempt You to Eat Candy

Sun-Maid Partners with TreImage to Extend Its Iconic Raisin Brand

Sun-Maid®, the iconic raisin brand, announced Nov. 2 it has selected licensing and marketing agency TreImage, LLC, to assist in expanding its brand extension program. As the world's largest raisin and dried fruit producer on the planet, Sun-Maid is also one of the world's most recognizable food brands. Sun-Maid with its memorable little red box has grown into full-fledged … [Read more...] about Sun-Maid Partners with TreImage to Extend Its Iconic Raisin Brand

Back to Basics: Specialty Food Gets Comfortable

Contact the editor at karina@plainlanguagemedia.com The specialty food and beverages market is settling in and getting comfortable, with sales slowing down to 4.3% growth in 2018 to reach $148.7 billion in the U.S., according to the Specialty Food Association's annual Specialty Food Industry report prepared by Mintel and SPINS/IRI. This last week, we attended the Summer Fancy … [Read more...] about Back to Basics: Specialty Food Gets Comfortable

Last Week’s 4/20 Sales Reached $182 Million; Licensed Sales Still Lagging Behind Potential

Retail sales of cannabis and related merchandise reached $182 million during the 4/20 holiday period (4/18–4/20), up 30% from the same period last year, according to MJ Freeway. The actual day (a Saturday) garnered $80 million in sales, of which 45.3% was for flowers, 39% for cartridges/pens, 12% for concentrates, and 10% for edibles. The largest share of dollar sales were by … [Read more...] about Last Week’s 4/20 Sales Reached $182 Million; Licensed Sales Still Lagging Behind Potential