Classic entertainment characters just keep chugging along. Some recent deals involving retro TV and other classic entertainment brands: Sony Pictures Consumer Products is conjuring up a licensing campaign tied to the 50th anniversary of classic Barbara Eden-Larry Hagman sitcom, "I Dream of Jeannie.” Products reportedly include a video slot machine from IGT; a commemorative … [Read more...] about Classic Character Capers
Food and Beverages
QSRs Embrace Licensing
“There was a time when chains feared that offering their food in supermarkets would keep consumers away from the restaurants,” notes QSR Magazine. “But that archaic notion has gone by the wayside as quick-service brands are increasingly finding a great deal of success offering some of their products at retail.” The article goes on to cite examples including Marie Callender’s … [Read more...] about QSRs Embrace Licensing
Fighting Obesity In the Produce Aisle
With an increasing societal focus on health and wellness and a desire to combat childhood obesity, entertainment/character licensors are interested in associating their properties with the produce category, and vice versa. Some examples within the last year or so: Sesame Workshop, the Produce Marketing Association, and the Partnership for a Healthier America forged a deal … [Read more...] about Fighting Obesity In the Produce Aisle
Keurig’s Supervalu(e)
Licensing agreements don’t usually get credited for triggering new stock highs (even on a day when the overall market hits an all-time high), but grocery chain Supervalu has licensed Keurig Green Mountain to market Supervalu’s Java delight brand of coffee in its K-Cups for hot brewing systems, an announcement that sent Keurig’s stock to its own new high. The stock is up more … [Read more...] about Keurig’s Supervalu(e)
Blow ’Em’ Out
yum-wick, a Brooklyn, New York company that makes edible chocolate candles with edible almond wicks, is seeking manufacturers to which to license its patents. Trade publication Candy Industry notes that “the candles are available in a variety of shapes and designs, including the option to personalize,” so presumably they can be molded in the shapes of popular characters, … [Read more...] about Blow ’Em’ Out