The Licensing Letter

Food and Beverages

Food For Thought: How Brand Central Became a Powerhouse Global Licensing Agency

Don't Miss the Opportunity to Meet With Brand Central at Licensing Expo By Gary Symons TLL Editor in Chief When the licensing industry returned to in-person trade shows in 2022, I was interested to see which brands and which agencies attracted the largest crowds around their Licensing Expo booths.  And, frankly, I was not that surprised to see the biggest lineup was at … [Read more...] about Food For Thought: How Brand Central Became a Powerhouse Global Licensing Agency

Bokksu Releases Hello Kitty Snack Boxes for Kids

By Allison Watkinson TLL Reporter Bokksu is releasing its second snack box collaboration for the Hello Kitty and Friends brand as part of its ongoing partnership with Sanrio. The new limited-edition Hello Kitty Okinawa Beach Party Snack Box includes premium summertime-themed Japanese snacks, exclusive limited-edition Hello Kitty merchandise, and a printed snack guide and … [Read more...] about Bokksu Releases Hello Kitty Snack Boxes for Kids

Jewel Appointed to Rep Tea Forté’s Steaming Hot Brands

By Allison Watkinson TLL Reporter Jewel Branding & Licensing has been appointed to represent the Tea Forté brand for its global licensing program. “After successfully partnering with Jewel on our New York Botanical Garden curated collections, we are excited about the new possibilities for our product in the licensing sphere," said Tea Forté SVP, Jill Piscopo. Tea … [Read more...] about Jewel Appointed to Rep Tea Forté’s Steaming Hot Brands

Ocean Spray and Hershey Partner on Some Sweet Treats

By Allison Watkinson TLL Reporter Ocean Spray has partnered with The Hershey Company for a co-branded snack line made with real dried fruit. The new snack line includes Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites. The new Hershey x Ocean Spray products will be available in both 5 oz. and 8 oz. resealable pouches for … [Read more...] about Ocean Spray and Hershey Partner on Some Sweet Treats

Asembl Appointed As Agency for McCormick’s Aeroplane Jelly

By Allison Watkinson TLL Reporter Asembl has been appointed as the licensing representative for McCormick’s Aeroplane Jelly brand across Australia and New Zealand. Asembl is a research-driven brand extension agency that specializes in developing partnerships for licensed design, FMCG and lifestyle products. The agency is part of the Merchantwise Group and is … [Read more...] about Asembl Appointed As Agency for McCormick’s Aeroplane Jelly

Manic Panic Releases Hair Raising Hot Sauces With Jade City Foods

By Allison Watkinson TLL Reporter Jade City Foods and Manic Panic have entered a licensing partnership for coffees and hot sauces inspired by Manic Panic hair dyes. Founded in 2021, Jade City Foods specializes in creating, developing, and marketing food and beverage products in collaboration with pop-culture brands. The company uses crops from environmentally-friendly … [Read more...] about Manic Panic Releases Hair Raising Hot Sauces With Jade City Foods

Winners Named in Rube Goldberg’s Lunchables Contest

By Allison Watkinson TLL Reporter The Rube Goldberg Institute and Lunchables have crowned the top 10 winners for the 2023 Rube Goldberg Machine x Lunchables Contest. The official 2023 task challenged 140 teams to engineer imaginative and convoluted machines that can assemble a Kraft Heinz Lunchable product. Thousands of kids and teens from around the world participated in … [Read more...] about Winners Named in Rube Goldberg’s Lunchables Contest

Entenmann’s Partners with Sorrisa Group to Launch New Frozen Treats

By Allison Watkinson TLL Reporter Bimbo Bakeries USA is partnering with Sorrisa Group Inc. to release a line of ice cream products inspired by Entenmann’s baked goods. The partnership was brokered by Bimbo’s exclusive licensing agency Brand Central LLC. Brand Central is a global business consultation agency that provides services such as brand extensions, trend … [Read more...] about Entenmann’s Partners with Sorrisa Group to Launch New Frozen Treats

New Kellogg’s Cereal a Part of Your Miraculous Breakfast

By Allison Watkinson TLL Reporter Kellogg's and ZAG have partnered to create a co-branded breakfast cereal based on the ZAG Heroez franchise, Miraculous. The Kellogg Company is a global producer of branded convenience and snack foods such as cereal, frozen products, and packaged noodles. “For more than a century, people have started their day with Kellogg’s cereal, … [Read more...] about New Kellogg’s Cereal a Part of Your Miraculous Breakfast