By Gary Symons TLL Editor in Chief Expanding a brand into a new territory can be tough at the best of times, but much more difficult when you’re in a region where you don’t speak the language, or are not familiar with the culture. That’s why many brands and licensing agencies partner with local agencies who literally grew up in the region, and know it inside out. In … [Read more...] about Feature: Markettcom Provides Licensing Expertise in the MENA Region
Licensing Agencies
Firefly: The Agency That Puts the Pop! in Pop Culture
By Gary Symons TLL Editor in Chief As the editor of The Licensing Letter, you can imagine I get my share of spam. But no one has 'spammed' me like Cynthia Modders, the owner, founder and self-described ‘Super Fly’ at Firefly Brand Management. A few days after I mentioned in conversation that our family has a tradition of making weird recipes from Hormel’s canned … [Read more...] about Firefly: The Agency That Puts the Pop! in Pop Culture
Download Latest Edition of TLL Licensing Agency Guide … For Free!
By TLL Staff The second edition of the 2024 TLL Licensing Agency Guide is now available for free download at THIS LINK! The guide includes information on the world's top 20 licensing agencies, ranked by sales of licensed revenue, but also includes listings and contact numbers for qualified licensing agencies of all sizes, from around the world, and working in a variety of … [Read more...] about Download Latest Edition of TLL Licensing Agency Guide … For Free!
Broad Street Brings the Taste of Subway to Grocery Stores Nationwide
By Gary Symons TLL Editor in Chief Finally, consumers can get the taste of Subway sandwiches and salads at home, thanks to a deal brokered by Broad Street Licensing Group. The agreement sees the massive Subway chain partnering with the T. Mazetti Company for a line of four signature Subway sauces that will be available in stores nationwide this month. Fans of Subway … [Read more...] about Broad Street Brings the Taste of Subway to Grocery Stores Nationwide
Negosh Upgrades Its Online Licensing Marketplace
By Gary Symons TLL Editor in Chief The licensing marketplace pioneer Negosh has just unveiled major updates to its online platform. Negosh made headlines when it first revealed its licensing marketplace, originally under the name BIP, before the company rebranded. Negosh offers a licensing marketplace that is almost like a dating service for licensors and licensees. … [Read more...] about Negosh Upgrades Its Online Licensing Marketplace
A Happy 25th Anniversary to Joester Loria Group
Submitted Content The Joester Loria Group is proudly marking its 25th anniversary, celebrating a quarter-century of delivering award-winning licensing programs, brand extensions and strategic partnerships for some of the world’s most renowned and coveted brands. Founded in 1999 by Licensing International Hall of Fame honorees Debra Joester and Joanne Loria, The Joester Loria … [Read more...] about A Happy 25th Anniversary to Joester Loria Group
Last Chance to Add Your Company to TLL’s Guide to Licensing Agencies
By Gary Symons TLL Editor in Chief The deadline is closing fast for companies that would like to add their listing to TLL's Global Guide to Licensing Agencies. The first edition, released January 1, featured 50 licensing agencies around the world. The second edition comes out in April, and the Guide will be updated quarterly going forward. That means our deadline … [Read more...] about Last Chance to Add Your Company to TLL’s Guide to Licensing Agencies
Steak-ummm Partners With Valen Group to Expand Into New Categories
By Gary Symons TLL Editor in Chief Steak-umm, the original "60 Second Meal," just announced a strategic partnership with Valen Group to launch an innovative brand extension program. Valen Group is an Ohio-based specialist in brand licensing, innovation and strategic marketing. They'll be working with Steak-umm, which brings its status as the "60 Second Meal," offering … [Read more...] about Steak-ummm Partners With Valen Group to Expand Into New Categories
Perpetual Licensing Spreads Peace with Yogapalooza Licensing Program
By Allison Watkinson TLL Reporter BKI Corp has appointed Perpetual Licensing as the exclusive licensing agency for its Yogapalooza childrens' wellness brand.Yogapalooza is an educational entertainment brand that focuses on yoga and music videos for children and families that feature original songs, animations and characters that are geared towards young kids.The brand … [Read more...] about Perpetual Licensing Spreads Peace with Yogapalooza Licensing Program
Feature: How Licensing Works! Turns Classic Stories Into Valuable Modern Brands
By Gary Symons TLL Editor in Chief In the world of licensing, knowledge of the latest trends can be key to a successful business, but there are times when, in the pursuit of the latest viral trend, licensees can overlook the appeal of truly classic brands. That’s the raison d'être behind Licensing Works!, an agency that focuses on classic brands that have been around … [Read more...] about Feature: How Licensing Works! Turns Classic Stories Into Valuable Modern Brands