By Gary Symons TLL Editor in Chief The tough but lovable street cat Heathcliff is back, with a new licensing program marking the popular character’s 50th anniversary. The TLL Top 20 licensing agency Licensing Haus is taking the helm for the new program, which is coming off of two successful launches from streetwear fashion studios The Hundreds and Sleepy Peach. But … [Read more...] about Must Read: Licensing Haus Launching Licensing Campaign For Heathcliff’s 50th Anniversary
Licensing Agencies
New Licensing Agency Renaissance Signs Up Multiple Clients
By Allison Watkinson TLL Reporter The recently-launched Renaissance Licensing agency has officially announced its initial roster of clients. The agency's initial client roster includes global licensing representation for the estates of late film stars Steve McQueen and Charlie Chaplin, as well as for the retro file-sharing brand LimeWire. “My family and I are thrilled … [Read more...] about New Licensing Agency Renaissance Signs Up Multiple Clients
Rocio Fernandez Promoted to Role of Creative Executive at Bulldog Licensing
By Allison Watkinson TLL Reporter Bulldog Licensing has promoted Rocio Fernandez from her previous position of licensing approvals coordinator to the new role of creative executive. After only two years at Bulldog, Rocio has established a reputation in the licensing industry as a professional who has a strong understanding of the creative needs of the agency's … [Read more...] about Rocio Fernandez Promoted to Role of Creative Executive at Bulldog Licensing
Underscore Talent Creates Culinary Division Headed by Noah Swimmer
By Gary Symons TLL Editor in Chief The agency Underscore Talent has created a new division devoted exclusively to culinary talent, such as celebrity chefs, food bloggers, writers and influencers. The new culinary division will be headed by Noah Swimmer, who was also recently promoted to become a partner of the company. "Featuring more than forty top food creators, … [Read more...] about Underscore Talent Creates Culinary Division Headed by Noah Swimmer
Monterey Bay Aquarium Launches a Fishy Licensing Program With Moxie & Co.
By Allison Watkinson TLL Reporter The Monterey Bay Aquarium has appointed Moxie and Co. to manage its global consumer products licensing program. The Monterey Bay Aquarium is a public non-profit aquarium that focuses its efforts on marine science and ocean conservation. To further support its ocean conservation efforts, the Monterey Bay Aquarium works to ensure that all … [Read more...] about Monterey Bay Aquarium Launches a Fishy Licensing Program With Moxie & Co.
Blonde Sheep Wins Licensing Contract With Famed Thyssen Bornemisza Museum
By Allison Watkinson TLL Reporter Blonde Sheep Licensing has been named the official global master licensee for the Thyssen Bornemisza National Museum in Madrid, Spain. Founded in 2015, Blonde Sheep is a global licensing agency and consultancy service that specializes in connecting brands with manufacturers and retailers to bring high-quality consumer products to … [Read more...] about Blonde Sheep Wins Licensing Contract With Famed Thyssen Bornemisza Museum
Jewel Introducing New Products and Events at Atlanta Market
By Allison Watkinson TLL Reporter Jewel Branding & Licensing (JBL) is introducing an array of new licensed products and events at the Atlanta Market. The Atlanta Market is a trade show, networking and wholesale event for members of the home furnishings, gift and design industries. The trade event features thousands of different brands, retailers and designers from more than … [Read more...] about Jewel Introducing New Products and Events at Atlanta Market
Non-Profit Licensing: Operation Hat Trick Launches Home Décor With Kindred Hearts
By Allison Watkinson TLL Reporter The Operation: Hat Trick nonprofit organization has partnered with Kindred Hearts for a licensed home décor product collection to support military veterans. Kindred Hearts is a family-run, for-profit company that produces and sells home goods such as wall art, signs and canvas products.“We are thrilled to partner with a family-run company like … [Read more...] about Non-Profit Licensing: Operation Hat Trick Launches Home Décor With Kindred Hearts
IMG Launches Spicy New Partnership With Tabasco Hot Sauce
By Allison Watkinson TLL Reporter The McIlhenny Company has appointed IMG as its global licensing agency for its Tabasco hot sauce brand. A subsidiary of Endeavor, IMG is a global company that provides a wide range of services for the sports, entertainment and licensing industries. Its offered services include brand management, event organization, licensing representation, … [Read more...] about IMG Launches Spicy New Partnership With Tabasco Hot Sauce
British Ministry of Defence Renews Licensing Deal With IMG
By Gary Symons TLL Editor in Chief The global licensing agency IMG will continue to represent the British armed forces in a licensing deal announced this week. The Ministry of Defence is, of course, the British department responsible for defending His Majesty's realm, and now IMG is doing its part on the licensing front. The Ministry of Defence confirms it has renewed its … [Read more...] about British Ministry of Defence Renews Licensing Deal With IMG