By Gary Symons TLL Editor in Chief Anyone in the world of food licensing should know Broad Street Licensing Group. They are, after all, one of the top 20 licensing agencies in the world, and in the top two in the area of food and beverage licensing. Last year, for example, Broad Street put together licensing deals that generated well over a billion dollars in retail … [Read more...] about How A Focus on Food Made Broad Street a Top 20 Agency
Licensing Agencies
Who’s News: Brand Central Promotes Several Execs as Company Grows
By Gary Symons TLL Editor in Chief Three execs at Brand Central were promoted this week as the licensing agency posts more growth in 2023. Brand Central is among the world's largest licensing agencies by revenue, and a top player in the food and beverage sector in particular. However, it also has seen rapid growth in other parts of its business, particularly in manufacturing … [Read more...] about Who’s News: Brand Central Promotes Several Execs as Company Grows
Menz and Bulla Create ‘Frozen Version’ of Australia’s Classic Violet Crumble Chocolate Bar
TLL Staff The licensing agency Asembl has brought the classic Australian brands Menz Violet Crumble and Bulla together for a new ice cream product. Menz says the resulting Violet Crumble ice cream is not only “earth shatteringly delicious,” but is also a taste of Aussie nostalgia. “When we were looking for a partner to help bring this Violet Crumble product to life, … [Read more...] about Menz and Bulla Create ‘Frozen Version’ of Australia’s Classic Violet Crumble Chocolate Bar
Technology: Licensing Marketplace BIP Rebrands As Negosh.com
By Gary Symons TLL Editor in Chief The licensing tech company BIP has rebranded as Negosh.com to better reflect its role in the marketplace. The name change comes as Negosh is also introducing new functionality and online tools to better help its users "secure impactful deals," the company says. “Negosh.com is the next generation in licensing, bringing forth a suite of new … [Read more...] about Technology: Licensing Marketplace BIP Rebrands As Negosh.com
Food Licensing: Pringles Goes Upscale With TikTok-Inspired Caviar Collection
By Gary Symons TLL Editor in Chief Pringles is making a bold move into the luxury food market, thanks to a delicious collaboration with The Caviar Co. The partnership was brokered by Kellogg’s exclusive global food and beverage licensing agency, Beanstalk. The partnership will see the companies pairing Pringles with caviar in what will be billed as the '‘Crisps and … [Read more...] about Food Licensing: Pringles Goes Upscale With TikTok-Inspired Caviar Collection
Women in Toys Mourns Loss of Past President Joan Packard Luks
It is with heavy hearts that Women in Toys, Licensing & Entertainment announces the passing of our beloved past president, Joan Packard Luks. Joan was a revered licensing executive, mentor to many, and an industry luminary. Her radiant spirit and warm demeanor made everyone who knew her feel like family. Joan passed away on Tuesday, Sept. 5, leaving behind a profound legacy … [Read more...] about Women in Toys Mourns Loss of Past President Joan Packard Luks
Inside Beanstalk: The Pioneer in Corporate Brand Licensing
By Gary Symons TLL Editor in Chief When the global licensing agency Beanstalk was founded in 1992, not many major corporations were all that interested in the idea of comprehensive brand licensing. Today, however, corporate brands are everywhere, and that’s largely due to the work Beanstalk and a few other companies have done over the past 30 years. Allison Ames has … [Read more...] about Inside Beanstalk: The Pioneer in Corporate Brand Licensing
Mergers & Acquisitions: French Billionaire Buys Majority Stake in Hollywood Agency CAA
By Gary Symons TLL Editor in Chief There's been a seismic shift in the licensing industry, as French billionaire Francois-Henri Pinault has completed his acquisition of a majority stake in Creative Artists Agency. Pinault completed the acquisition through his family investment company, Artémis, which now replaces the private equity firm TPG as the majority share … [Read more...] about Mergers & Acquisitions: French Billionaire Buys Majority Stake in Hollywood Agency CAA
Aspire Goes Back to School With Expanded Collegiate Slate
By Gary Symons TLL Editor in Chief Wildbrain CPLGis expanding its collegiate brand roster with newly added representation rights for the New York-based institution Columbia University, a leader in research and higher education in the US and around the world. The agreement was developed by ASPIRE, the dedicated Corporate & Lifestyle division of WildBrain CPLG. ASPIRE … [Read more...] about Aspire Goes Back to School With Expanded Collegiate Slate
TLL Offering Free Listings For Licensing Agencies in New Publication
By TLL Staff The Licensing Letter will be publishing an annual Global Guide to Licensing Agencies, and basic listings are being offered at no cost. The Guide is designed to help licensors and licensees identify the most appropriate licensing agency for their needs, and when submitted by the agency, listings will include a contact email, phone number and/or website … [Read more...] about TLL Offering Free Listings For Licensing Agencies in New Publication