The Licensing Letter

Non-profits

Streaming & Experiential Power Up

DreamWorksTV, a division of Awesomeness that creates family-friendly digital content distributed via YouTube, partners with Amazon to launch its first subscription offering. The individual OTT network will offer exclusive programming including Schneck & Eck Crack The Case, Action Figures In Action, Secret Agent Challenge, and Neighborhood Super Watch. Global streaming … [Read more...] about Streaming & Experiential Power Up

TLL’s Guide to Non-Profit-based Properties

Technically, a non-profit is defined by its status as a charitable institution. However, within that broad categorization, non-profit licensing programs tend to focus on healthcare, environmental/nature, animal rescue, and relief/social service organizations. Some non-profit organizations fall into other licensing sectors; non-profit museums are categorized under “Art” and … [Read more...] about TLL’s Guide to Non-Profit-based Properties

A Look at Non-Profits

In the last four years, retail sales of licensed merchandised based on non-profit properties have been steadily shrinking. This year however, there are signs of a slow, steady recovery. Retail sales of non-profit-branded goods in the U.S. and Canada declined 0.7% in 2015 to reach $1.25 billion in 2015. In contrast, last year the industry declined 1.7% after growing 2.3% in … [Read more...] about A Look at Non-Profits

Philadelphia Flooded with Pope Products

By Marcy Magiera Updated Sept. 8, 2015 With less than three weeks until Pope Francis arrives on his first apostolic journey to the U.S., Philadelphia is reportedly becoming awash in papal products, both licensed and unlicensed. ‘Pope Rosary? Licensed. ‘Papal bobblehead? Licensed. ‘Pontiff wine glasses, Christmas ornaments, plush dolls, lifesize standees, etc.? All licensed. But … [Read more...] about Philadelphia Flooded with Pope Products