By Allison WatkinsonTLL ReporterCompass Natural Marketing has entered into a cooperative agreement with the USDA to support its Transition to Organic Partnership Program (TOPP). The USDA's TOPP program is designed to foster organic agriculture and provide technical assistance to new and existing organic farmers.TOPP is building partnership networks in six regions across the … [Read more...] about Compass Natural Partners With USDA in Organic Farming Initiative
Non-profits
Royal Horticultural Society Licenses Threadbare Apparel Collection
The first range—designed for women—will launch in time for RHS Flower Show Tatton Park in July By Allison Watkinson TLL Reporter The Royal Horticultural Society (RHS) has announced the appointment of Threadbare, a family-run fashion house, to produce a range of apparel. The new lines will include apparel collections for women, men, children and—in a first for the … [Read more...] about Royal Horticultural Society Licenses Threadbare Apparel Collection
Earthbound Expands Girl Scouts Program with Carnation Breakfast Essentials Deal
By Allison WatkinsonTLL ReporterEarthbound Brands has secured a licensing partnership between Carnation Breakfast Essentials and Girl Scout Cookies for Thin Mints and Coconut Caramel flavored nutritional drinks. Earthbound Brands is a full-service brand management, product development, and licensing agency.The agency brokered the licensing deal with Carnation Breakfast … [Read more...] about Earthbound Expands Girl Scouts Program with Carnation Breakfast Essentials Deal
Who’s News: The WiT Foundation Welcomes Five New Board Members
By Allison WatkinsonTLL ReporterWomen in Toys, Licensing & Entertainment (WiT) has appointed five new members to its board of directors. The WiT Foundation provides women with resources and opportunities related to the consumer products, licensing and entertainment industries. The WiT nonprofit organization provides this support through events, education, and … [Read more...] about Who’s News: The WiT Foundation Welcomes Five New Board Members
Singing Machine Bringing Joy of Song to Children’s Hospitals
By Allison Watkinson TLL Reporter Singing Machine's CARE-eoke initiative has partnered with the Ryan Seacrest Foundation to bring licensed Singing Machine programming to Seacrest Studios. The Ryan Seacrest Foundation is a non-profit organization that builds broadcast media centers called Seacrest Studios in children’s hospitals. Seacrest Studio broadcasts offer a … [Read more...] about Singing Machine Bringing Joy of Song to Children’s Hospitals
IMC Licensing to Represent Childbirth Educator Lamaze International
By Allison Watkinson TLL Reporter The non-profit association Lamaze International has appointed IMC Licensing as its exclusive brand licensing agency. Lamaze is a non-profit organization that was formerly known as the American Society for Psychoprophylaxis in Obstetrics. The organization offers support to healthcare professionals and families through evidence-based … [Read more...] about IMC Licensing to Represent Childbirth Educator Lamaze International
LEGO, Spin Master Announce New Support for Ethical Toy Program
By Gary SymonsTLL Editor in Chief Thirty thousand children of factory workers will benefit as LEGO and Spin Master announced new funding to expand the Ethical Toy Program across China, Vietnam and Mexico. The Ethical Toy Program is a program by the International Council of Toy Industries, which is the convening organization for the worldwide toy industry. ICTI and its … [Read more...] about LEGO, Spin Master Announce New Support for Ethical Toy Program
Authentic Brands and Global Citizen Launch Take Action Campaign
By Allison Watkinson TLL Reporter Authentic Brands Group and Global Citizen have launched their co-branded Take Action campaign to raise awareness for global poverty. The co-branded four-year Take Action partnership between Authentic Brands and Global Citizen was initially announced earlier this year. The charitable initiative will appear across a series of co-branded … [Read more...] about Authentic Brands and Global Citizen Launch Take Action Campaign
Winners Named in Rube Goldberg’s Lunchables Contest
By Allison Watkinson TLL Reporter The Rube Goldberg Institute and Lunchables have crowned the top 10 winners for the 2023 Rube Goldberg Machine x Lunchables Contest. The official 2023 task challenged 140 teams to engineer imaginative and convoluted machines that can assemble a Kraft Heinz Lunchable product. Thousands of kids and teens from around the world participated in … [Read more...] about Winners Named in Rube Goldberg’s Lunchables Contest
Mabi Swimwear’s Collab With Amazonian Activist Yarikazu Xipaya
By Gary Symons TLL Editor in Chief Mabi Swimwear is working with the indigenous activist Yarikazu Xipaya to raise awareness to the protection of the Amazon Rainforest. Xipaya is an activist who is now working on her law degree to provide her with tools to better defend her people's culture, as well as the environment of the rain forest in the Amazon river basin. Xipaya … [Read more...] about Mabi Swimwear’s Collab With Amazonian Activist Yarikazu Xipaya