The Chinese video game Clash of Kings has reached a "landmark licensing agreement" with Dunhuang Inspiration; part of the Dunhuang Culture & Tourism Group. The two-year deal, brokered by art and cultural IP specialist ARTiSTORY, gives Clash of Kings exclusive access to the historic assets, artworks and location-based resources of Dunhuang: a historic city, and UNESCO … [Read more...] about Ancient City of Dunhuang Depicted in Clash of Kings
Non-profits
Licensing Tech: U of Massachusetts Latest to Adopt BrandComply College
Licensing software company Octane5 says the University of Massachusetts is the latest to adopt its BrandComply College licensing platform. The company developed BrandComply College to meet the specialized needs of universities and colleges dealing with unique licensing issues. The software is similar to the standard BrandComply product, with added features to meet the specific … [Read more...] about Licensing Tech: U of Massachusetts Latest to Adopt BrandComply College
Transport for London Partners With Footwear Designer Kurt Geiger
By Allison Watkinson TLL Reporter Kurt Geiger London has joined forces with Transport for London to launch a new collaborative collection of bags and accessories. “As two brands both born in London, it is great to see Kurt Geiger use our iconic assets in such a creative way," said Ellen Sankey, TfL’s Brand Licensing Manager. "We both share a dedication to high quality design … [Read more...] about Transport for London Partners With Footwear Designer Kurt Geiger
Cultural Licensing: British Library Extending Licensing Program to China
China will now have access to The British Library's unmatched collection of documents, thanks to a deal brokered by the cultural licensing agency ARTiSTORY. The agency recently signed a multi-year agreement with The British Library to work on IP licensing in the Greater China market. The British Library is the UK's national library and possesses the world’s most comprehensive … [Read more...] about Cultural Licensing: British Library Extending Licensing Program to China
Character Licensing: Horrid Henry and Madlug Team Up to Help Children in Care
The UK's popular Horrid Henry cartoon is loaning its brand to social organization Madlug to help "care experienced children." That phrase in the UK refers to children in care, which may be under a Compulsory Supervision Order at home, or in a foster home situation. Brand owner Novel Entertainment says it's teaming up with Madlug "to support the company’s mission to raise … [Read more...] about Character Licensing: Horrid Henry and Madlug Team Up to Help Children in Care
Art Licensing: Boston Museum of Fine Arts Goes Techy with TECHNO
By Allison Watkinson TLL Reporter Cultural IP licensing specialist ARTiSTORY has signed a global licensing deal between smartphone brand TECNO and the Boston Museum of Fine Arts. On July 7, the Museum of Fine Arts hosted a product launch to unveil the TECNO CAMON 19 Pro Mondrian Edition Gift Set. TECNO CAMON 19 Pro Mondrian Edition is a stylish new smartphone that features … [Read more...] about Art Licensing: Boston Museum of Fine Arts Goes Techy with TECHNO
Western Chief Partners With Girl Scouts for Branded Footwear
The Girl Scouts are about more than just cookies; now they've got their own line of boots, courtesy of Western Chief. The footwear company says it's signed a deal with the Girl Scouts that pairs the organization's adventurous spirit with Western Chief’s 130+ years of family footwear heritage and signature original prints. The collection offers three styles for children and … [Read more...] about Western Chief Partners With Girl Scouts for Branded Footwear
Sustainable Licensing: Mattel Releasing Barbies Inspired by Dr. Jane Goodall
By Gary Symons TLL Editor in Chief You don't get much greener than a toy line based on Dr. Jane Goodall, and produced from recycled, ocean-bound plastic. Mattel is introducing a Dr. Jane Goodall Inspiring Women Doll and 2022 Barbie Career of The Year Eco-Leadership Team, which includes a Chief Sustainability Officer, Conservation Scientist, Renewable Energy Engineer and … [Read more...] about Sustainable Licensing: Mattel Releasing Barbies Inspired by Dr. Jane Goodall
Light Fund Channel Swimmers Complete Epic Challenge
The Light Fund's hardy band of marathon swimmers reached France Thursday, and are feeling "euphoric, exhausted and completely humbled." Two teams of swimmers called Team Optimist and Team High Hopes set off from the English coast late at night, and arrived at around 11 p.m. Greenwich Mean Time. “An incredible achievement against all the odds, very tough, extreme weather … [Read more...] about Light Fund Channel Swimmers Complete Epic Challenge
Sustainable Licensing: Johnson Outdoors Goes Camping With National Wildlife Federation
By Gary Symons TLL Editor in Chief Have fun when you're camping, but keep it clean. That's the message from a newly licensed partnership between Johnson Outdoors and the National Wildlife Federation. To inspire Americans to "camp green and come clean for Earth," the National Wildlife Federation is partnering with Johnson Outdoors to launch this year’s Great American … [Read more...] about Sustainable Licensing: Johnson Outdoors Goes Camping With National Wildlife Federation