The Licensing Letter

Corporate

Sour Patch Kids and Snapple Launch Fruity Candy Collab

By Allison Watkinson TLL Reporter Mondelēz International and Keurig Dr Pepper are launching a fruit-flavored collaboration that combines the Sour Patch Kids candy brand with Snapple juice flavors. "At Sour Patch Kids, we're always looking for inventive ways to introduce new flavors and spark excitement among our fans," said Mondelēz International manager, Grace Howard. "And … [Read more...] about Sour Patch Kids and Snapple Launch Fruity Candy Collab

TLL Interview: Brand Central Eating up the Competition in Food & Beverage Licensing

TLL Feature Food and beverage licensing has become one of the fastest growing categories in our industry and there has been one licensing agency dominating the genre for over 20 years: Brand Central. With a combination of well-known clients, including top CPG brands and leading restaurants, and a consulting business with top food manufacturers, the agency is eating up the … [Read more...] about TLL Interview: Brand Central Eating up the Competition in Food & Beverage Licensing

Minty Frisk Sparkling Soft Drink Makes a Splash in Japan!

By Allison Watkinson TLL Reporter Perfetti Van Melle and the DyDo Group are launching a new GABA-infused carbonated beverage in Japan called Frisk Sparkling. With a flavor profile that is based on Perfetti Van Melle's Frisk mint brand, the licensed Frisk Sparkling beverage from the DyDo Group is designed to reduce temporary mental stress and fatigue through the inclusion of … [Read more...] about Minty Frisk Sparkling Soft Drink Makes a Splash in Japan!

Dolly Parton and Dollar General Announce Exclusive Housewares Collection

By Allison Watkinson TLL Reporter Country singer Dolly Parton has teamed up with Dollar General for an exclusive collection of licensed kitchen and houseware products. The Dolly Parton x Dollar General collection includes over 50 kitchen and houseware products that are inspired by the singer's time growing up near the Great Smoky Mountains in Tennessee. The multi-category … [Read more...] about Dolly Parton and Dollar General Announce Exclusive Housewares Collection

Health Nut’s Iconic Salad Dressings Hit Grocery Stores

Restaurant chain, famous for its Kardashian ties and viral ‘salad shake’, launches its bottled dressings in national & regional chains, mass market across the U.S.; seeks to expand licensing for a range of food & beverage  TLL Feature Health Nut, the restaurant made famous by the viral ‘salad shake” frequently seen on Keeping Up With The Kardashians, Hulu’s The … [Read more...] about Health Nut’s Iconic Salad Dressings Hit Grocery Stores

Claussen Pickles and Baked by Melissa Launch Dill-icious Cupcake Collab

By Allison Watkinson TLL Reporter Claussen Pickles has launched a licensing partnership with Baked by Melissa to create a pickle-flavored cupcake for National Pickle Month. Founded in 2008, Baked by Melissa is an American bakery company and dessert brand that specializes in handcrafted mini-cupcakes and other bite-size treats. Baked by Melissa currently has thirteen in-person … [Read more...] about Claussen Pickles and Baked by Melissa Launch Dill-icious Cupcake Collab

21 Seeds Brings Out Tequila Inspired By The O.C.

By Gary Symons Editor in Chief 21SEEDS, the award-winning, female-founded infused tequila brand, is teaming up with Rachel Bilson and Fake Empire for a return to The O.C. The new campaign is being launched under license from Warner Bros. Discovery Global Consumer Products, and features Bilson reprising her role as the 2000s TV icon Summer Roberts, crafting easy-to-make … [Read more...] about 21 Seeds Brings Out Tequila Inspired By The O.C.

Vineyard Vines Returns to its Roots With Licensed Jeep Collaboration

By Allison Watkinson TLL Reporter Vineyard Vines has announced a new licensing collaboration with Jeep for a limited-edition apparel collection and promotional campaign. "The Jeep brand holds a rich, truly American history that is steeped in freedom and adventure and holds a unique place deep in the hearts of our owners and enthusiasts as well as fans and followers," … [Read more...] about Vineyard Vines Returns to its Roots With Licensed Jeep Collaboration

Zappos and Rover Launch ‘Dog Walker Approved’ Shoe Shop

By Allison Watkinson TLL Reporter Zappos has teamed up with Rover to launch a co-branded online footwear shop that's designed specifically for dog walkers. The partnership between Zappos and Rover was brokered by the media relations, marketing and licensing agency, Small Girls PR, on behalf of the Zappos retail company. “This partnership was a fantastic example of our brand’s … [Read more...] about Zappos and Rover Launch ‘Dog Walker Approved’ Shoe Shop