TLL Featured Story The Jel Sert Company, renowned for its iconic and top-selling brands, including Wyler's Light, Fla-Vor-Ice, Otter Pops, and Pure Kick, is strategically shifting its focus by expanding its business model into an outbound licensing program. Consumers have been seeking new and innovative products from these iconic brands and Jel Sert is now seeking to partner … [Read more...] about Must Read: Food & Beverage Giant Jel Sert Launches Outbound Licensing Campaign
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Tetris and 7-Eleven Join Forces for Snackables and Stackables
By Gary Symons TLL Editor in Chief 7-Eleven and Tetris will be giving away thousands of Tetris mobile gaming devices, all shaped like the iconic Slurpee cup. The giveaway is the result of a collaboration between the two brands, celebrating the 40th anniversary of the Tetris mobile game. “We know our customers are passionate gaming enthusiasts who also appreciate a … [Read more...] about Tetris and 7-Eleven Join Forces for Snackables and Stackables
Jazwares Signs Sweet Halloween Deal With See’s Candies
TLL Staff Squishmallows are about to get a whole lot sweeter thanks to a partnership between Jazwares and See's Candies. Jazwares, one of the world’s leading toy companies, and the California-based candy company See’s Candies, are releasing a gift set that includes co-branded plush, chocolate boxes and totes inspired by the top-selling plush brand … [Read more...] about Jazwares Signs Sweet Halloween Deal With See’s Candies
BrandTrends Unveils Major Improvement to Its Global IP Tracker
By Gary Symons TLL Editor in Chief BrandTrends Group has just announced major improvements to Global IP Tracker, its market research technology for licensing. BrandTrends Group is one of the most fascinating companies in the licensing technology marketplace. The company is a pioneer in marketing research that specializes in measuring the performance of brands and … [Read more...] about BrandTrends Unveils Major Improvement to Its Global IP Tracker
Who’s News: Former Head of MGM Consumer Products Launches Licensing Consultancy
By Gary Symons TLL Editor in Chief There's a new player in the brand and licensing game, headed by Robert Marick, former head of MGM Consumer Products. Marick has announced the formation of M²G, aka Marick Management Group, which will "focus on delivering outside-the-box product expansion strategies for global brands looking to scale their IP in unique and creative … [Read more...] about Who’s News: Former Head of MGM Consumer Products Launches Licensing Consultancy
Virtual Dining Concepts Expands IHOP Partnership
By Gary Symons TLL Editor in Chief IHOP is about a lot more than just pancakes these days, as the chain has expanded its collaboration with Virtual Dining Concepts. Virtual Dining Concepts (VDC) is the creator of virtual restaurant brands that expand the revenue of independent kitchens. The concept is sometimes know colloquially as 'ghost kitchens', but essentially … [Read more...] about Virtual Dining Concepts Expands IHOP Partnership
Asembl Secures Tasty Toothcare Partnership Between Chupa Chups and Hismile
By Allison Watkinson TLL Reporter Asembl has brokered a licensing partnership between Chupa Chups and Hismile for a range of candy-flavored fluoride toothpastes. Hismile is a global toothcare brand that provides a comprehensive range of oral health products that covers everyday tooth care, teeth whitening and brightening needs. The licensed Chupa Chups toothpaste is made with … [Read more...] about Asembl Secures Tasty Toothcare Partnership Between Chupa Chups and Hismile
Brand Central Named Licensing Representative for Calypso Flavored Lemonade
By Allison Watkinson TLL Reporter Brand Central has been selected to represent the licensing rights to the Calypso beverage brand on behalf of the King Juice Company. Created in 1985, the Calypso beverage brand offers more than a dozen flavors of shelf-stable lemonade, limeade, and zero sugar drinks.Calypso has experienced rapid expansion over the last five years and is now … [Read more...] about Brand Central Named Licensing Representative for Calypso Flavored Lemonade
Feature: Markettcom Provides Licensing Expertise in the MENA Region
By Gary Symons TLL Editor in Chief Expanding a brand into a new territory can be tough at the best of times, but much more difficult when you’re in a region where you don’t speak the language, or are not familiar with the culture. That’s why many brands and licensing agencies partner with local agencies who literally grew up in the region, and know it inside out. In … [Read more...] about Feature: Markettcom Provides Licensing Expertise in the MENA Region
WiT Foundation Launches Updated 2024 Scholarship Program
By Allison WatkinsonTLL ReporterWomen in Toys, Licensing & Entertainment has launched a 2024 WiT Foundation Scholarship to support undergraduate students who are pursuing degrees in industry-related fields.Designed to reach a wide range of women, the scholarship program is available to students have an interest in pursuing a career in the consumer products, toys, licensing … [Read more...] about WiT Foundation Launches Updated 2024 Scholarship Program