By Allison Watkinson TLL Reporter IHOP is launching several licensed menu offerings this spring in collaboration with beverage and entertainment brands such as Pepsi, Silk and Sonic the Hedgehog. The IHOP x PepsiCo licensing collaboration includes an exclusive relaunch of Pepsi's limited-edition Maple Syrup Cola as both a beverage and ice cream float at participating IHOP … [Read more...] about IHOP Springs into Action with New Licensed Menu Items
Corporate
Hasbro and Frito-Lay Bring the Flavor with Interactive Promotional Campaign
By Allison Watkinson TLL Reporter Frito-Lay Variety Packs has partnered with Hasbro for a promotional licensing campaign across TV and gaming experiences. The Hasbro x Frito-Lay Variety Packs’ campaign will include four advertising spots across TV, digital and social media platforms, as well as an interactive game that gives players a chance to win themed daily prizes. … [Read more...] about Hasbro and Frito-Lay Bring the Flavor with Interactive Promotional Campaign
Who’s News: Movado Group Selects New President for North American Sales Division
By Allison Watkinson TLL Reporter Movado Group has appointed Debbie Forman-Pavan as its new president of sales for North America. In her new role, Forman-Pavan will be responsible for leading all of the Movado Group's avenues of sales across North America. She will also be responsible for supporting the company's existing business endeavors throughout the region, as well as … [Read more...] about Who’s News: Movado Group Selects New President for North American Sales Division
Tommy Bahama Announces Licensing Agreement with Club Car
By Allison Watkinson TLL Reporter Tommy Bahama has signed a licensing partnership with Club Car for special-edition customizable golf vehicles. The licensing collaboration will launch with a special-edition Tommy Bahama Onward vehicle that features a signature heritage print, custom upholstery, accessories and more. “We’re excited to bring to market this new collaboration with … [Read more...] about Tommy Bahama Announces Licensing Agreement with Club Car
Fire Brands Teams Up With Mars Wrigley for Skittles Drinks
By Gary Symons TLL Editor in Chief Beverage maker Fire Brands is releasing its newest innovation, a new drink featuring the flavor of Skittles. The project is a collaboration with Fire Brands' licensing partner Mars Wrigley, which owns the Skittles Brand. The top 10 licensing agency Brand Central, which represents Mars Wrigley, brokered the agreement. Mars Wrigley, … [Read more...] about Fire Brands Teams Up With Mars Wrigley for Skittles Drinks
LMI Revving Up Licensing For Motorcycle Brand Brough Superior
By Allison Watkinson TLL Reporter The motorcycle brand Brough Superior is roaring back to life, having appointed LMI as its global licensing agency. Brough Superior is a unique brand that remains a legend among motorcycle enthusiasts more than a century after the company was founded. In fact, the most expensive motorcycle ever sold at auction was a 1929 Brough Superior … [Read more...] about LMI Revving Up Licensing For Motorcycle Brand Brough Superior
Beanstalk and Chef Eric Adjepong Launch Crate & Barrel Kitchen Gear
By Allison Watkinson TLL Reporter Classy homewear chain Crate & Barrel is releasing a new kitchen collection with chef, host, and cookbook author Eric Adjepong. The collection, brokered by Beanstalk, was inspired by Eric’s Ghanaian roots and New York City hometown aesthetic, bringing his passion for cooking and entertaining to customers’ homes. With over 60 pieces … [Read more...] about Beanstalk and Chef Eric Adjepong Launch Crate & Barrel Kitchen Gear
Online Meeting Platform for Licensing Expo is Now Open
TLL Staff Licensing Expo has now opened its new and enhanced Meetings Platform for the upcoming tradeshow, taking place May 21–23. The annual Expo is the premiere event for the global licensing industry, and will again be held at the Mandalay Bay in Las Vegas. In a typical year, more than 5,000 brands and 16,000 retailers, licensees, manufacturers, distributors, and … [Read more...] about Online Meeting Platform for Licensing Expo is Now Open
Unrivaled Group Unleashing Tech Solution to Boost Women’s Sports and Business
By Allison Watkinson TLL Reporter Unrivaled Group has launched a new organization to boost Women’s Sports and Business using brand-specific, AI-powered systems to reveal the performance and perceptions of brands to help them improve. The new division is being launched through a merger with women’s-certified companies Realbusiness and Fuse Solutions. Since 2008, … [Read more...] about Unrivaled Group Unleashing Tech Solution to Boost Women’s Sports and Business
Sprouts Farmers Market Supporting 8 NIL Deals With Female Athletes
By Allison Watkinson TLL Reporter Sprouts Farmers Market is marking Women's History Month by supporting eight new Name, Image and Likeness (NIL) deals with female athletes from schools in Sprouts communities across the country. Sprouts is a long-term and dedicated supporter of women's sports. To date, Sprouts has executed more than 150 female athlete deals through NIL … [Read more...] about Sprouts Farmers Market Supporting 8 NIL Deals With Female Athletes