By TLL Staff Six new directors have been elected to the board of Licensing International, the world's largest association for the licensing industry. The new directors include Mandy Bardisbanian, Striker Entertainment; Michelle McLaughlin, Brand Activation Consulting; David Niggli, FAO Schwarz; Josh Romm, The Metropolitan Museum of Art; Jenny Strehle Ilic, H&M; and … [Read more...] about Six New Members Elected to Board at Licensing International
Corporate
F.U.N. Literally Brings the Fun to Licensing Expo
By Gary Symons TLL Editor in Chief It's easy to get overwhelmed by the onslaught of meetings at Expo, but Friendly Unofficial Networking says you shouldn't forget the importance of having fun as well. Also known as F.U.N., the group again staged a series of informal networking events in Las Vegas before and during the Licensing Expo, as a complement to the big main … [Read more...] about F.U.N. Literally Brings the Fun to Licensing Expo
Study Says Licensed Merch Sales Hits Record $356.5B in 2023
Licensing International Releases Executive Summary of 2024 Global Licensing Industry Study By Gary Symons TLL Editor in Chief Global sales for licensing hit a new high in 2023 of $356.5 billion, up 4.6% increase over the previous year, according to a new study released by Licensing International. The global licensing association has just unveiled the executive summary … [Read more...] about Study Says Licensed Merch Sales Hits Record $356.5B in 2023
Beanstalk Brews Guinness-Flavored Beef Jerky for Diageo
By Allison Watkinson TLL Reporter Diageo North America has partnered with 3 Elizabeths to launch a licensed beef jerky product inspired by the Guinness stout brand. First established in 1759, Guinness stout beer is crafted using high-quality hops, yeast, water and roasted & malted barley. Guinness products are currently brewed in 49 countries worldwide and available for … [Read more...] about Beanstalk Brews Guinness-Flavored Beef Jerky for Diageo
Must Read: McDonald’s Picks IMG To Grow Global Licensing
By Gary Symons TLL Editor in Chief The world's top restaurant chain, McDonald's, just assigned top licensing agency IMG to grow its global brand. IMG has announced a new, multi-year agreement, making it McDonald's exclusive licensing agency. IMG says it will be working closely with the McDonald's team to develop a wide range of licensed products and experiences … [Read more...] about Must Read: McDonald’s Picks IMG To Grow Global Licensing
All The Winners of the 2024 Licensing Excellence Awards
By Gary Symons TLL Editor in Chief Licensing Expo started off with a bang as the winners of the 2024 Licensing Excellence Awards were unveiled by Licensing International. The winners were selected from 197 finalists in 32 categories. More than 800 submissions were received, narrowed down by an expert global judging panel of 200 judges from 20 countries. The … [Read more...] about All The Winners of the 2024 Licensing Excellence Awards
Brand Central Gets a Slice of Licensing Heaven With Domino’s Deal
By Gary Symons TLL Editor in Chief Top global pizza brand Domino's has selected Brand Central LLC as its first ever exclusive licensing agency for the United States market. Brand Central is not only a TLL Top 5 global licensing agency, but is also one of the Big Three when it comes to food and beverage licensing. It will now partner with Domino's to extend the … [Read more...] about Brand Central Gets a Slice of Licensing Heaven With Domino’s Deal
Licensing Roundup: Landslide of Deals as Expo Approaches
TLL Staff 'Tis the season for licensing deals, and this week there are too many deals to count as companies rush to put their best foot forward for the upcoming Licensing Expo in Las Vegas. Here's a quick hit list of selected deals: Dolly Parton Gets All Dolled Up With Krispy Kreme Donuts When it comes to pairing “sweets” for the first time, it doesn’t get any sweeter … [Read more...] about Licensing Roundup: Landslide of Deals as Expo Approaches
Brandgenuity to Represent Top Snack Brand Brownie Brittle
By Allison Watkinson TLL Reporter Licensing agency Brandgenuity has been selected as the exclusive licensing agency of record for Brownie Brittle, by Second Nature Brands, a national leader in snacks and treats. Brownie Brittle is America’s number one brownie snack brand, known for its rich, gourmet brownie taste with a crisp cookie crunch, perfect for on-the-go, … [Read more...] about Brandgenuity to Represent Top Snack Brand Brownie Brittle
Cronus Global and Kung Fu Tea Kicking It at Licensing Expo
By Gary Symons TLL Editor in Chief Cronus Global will be showcasing the bubble tea chain Kung Fu Tea for the first time ever at this year's Licensing Expo. Kung Fu Tea is known as the brand that puts a bit more punch into tea time. It's the largest bubble tea company in North America, with a large and dedicated following. This year visitors to Cronus Global’s booth … [Read more...] about Cronus Global and Kung Fu Tea Kicking It at Licensing Expo