By Gary Symons TLL Editor in Chief A CNN report argues companies are reducing the numbers of products they sell, in a trend with important ramifications for the licensing industry. The report, which you can read AT THIS LINK, notes that companies like Hormel, Levi’s, Starbucks, Under Armour, Dollar General, Five Below, Hasbro, and Hain Celestial have begun a large scale … [Read more...] about CNN Report Says Companies Are Radically Trimming Their Product Lines
Corporate
Lexus Unveils “Wicked”-Inspired Vehicles Ahead of Film’s Los Angeles Premiere
TLL Staff In a creative collaboration with Universal Pictures, Lexus has revealed two custom-wrapped vehicles inspired by the beloved witches of Oz in the upcoming cinematic adaptation of Wicked. Set to make their debut at the green-carpet premiere on November 9 at the Dorothy Chandler Pavilion in Los Angeles, the eye-catching Elphaba TX and Glinda TX models channel the … [Read more...] about Lexus Unveils “Wicked”-Inspired Vehicles Ahead of Film’s Los Angeles Premiere
Surge Brands Signs Multiple Deals for Toxic Waste
By Allison Watkinson TLL Reporter Surge Brands has signed new licensing partners for Candy Dynamics’ Toxic Waste Hazardously Sour Candy brand. The new licensees secured for the Toxic Waste licensing program include a wide range of partners across multiple product categories and international retail markets. “Since embarking on a licensing program with Surge in 2021, … [Read more...] about Surge Brands Signs Multiple Deals for Toxic Waste
Free Rein x Stetson Cowboy Coffee Puts the Yee-Haw in Your Mornings
By Allison Watkinson TLL Reporter Free Rein Coffee and Stetson have announced a collaborative partnership for two limited-edition, co-branded Cowboy Coffee Kits. Available in either Ground Beans or Pod versions, each Cowboy Coffee Kit features a unique coffee blend called Trailblazer that is packaged in an exclusive gift set that contains two locally-crafted ceramic … [Read more...] about Free Rein x Stetson Cowboy Coffee Puts the Yee-Haw in Your Mornings
Ono Hawaiian BBQ and Disney Launch Moana 2 Ono Keiki Kids’ Meal
By Allison Watkinson TLL Reporter Ono Hawaiian BBQ and Walt Disney Animation Studios have launched a collaborative partnership for a new Moana 2 Ono Keiki meal. Founded in 2002, Ono Hawaiian BBQ is a casual restaurant known for its Hawaiian cuisine-inspired dishes that are prepared from scratch daily and grilled to order. The licensing promotion between Ono Hawaiian … [Read more...] about Ono Hawaiian BBQ and Disney Launch Moana 2 Ono Keiki Kids’ Meal
Transport for London Launches Children’s Style Guide with Crush Creative
By Allison Watkinson TLL Reporter Transport for London, IMG and Crush Creative have launched a TfL children's style guide to serve as a toolkit for current and future licensing partners. "TfL has long captured the imagination of children worldwide, representing not just transport, but the spirit of adventure, curiosity, and exploration," said IMG SVP, Tim Smith. "This … [Read more...] about Transport for London Launches Children’s Style Guide with Crush Creative
Beanstalk is Puttin’ on the Ritz, With Signing of Ritz Paris Deal
By Gary Symons TLL Editor in Chief Leading global licensing agency Beanstalk has just been appointed to represent the historic Ritz Paris hotel brand. Ritz Paris is one of the world's most famous hotels since it was founded and built by the legendary César Ritz more than 125 years ago. The hotel is so synonymous with glamor and opulence that the very name “Ritz” has … [Read more...] about Beanstalk is Puttin’ on the Ritz, With Signing of Ritz Paris Deal
EU Launches Counterfeiting Investigation of Temu
By Gary Symons TLL Editor in Chief The European Union has launched a formal investigation of counterfeit goods being sold on the Chinese shopping website Temu. The regulatory move comes amid concerns that Temu, a lower-price rival to the e-commerce leader Amazon, is failing to halt the onling sale of illegal products. The investigation was launched on October 31, with the … [Read more...] about EU Launches Counterfeiting Investigation of Temu
The Met and Sedar Global Partner on Licensed Home Goods
By Allison Watkinson TLL Reporter The Met has partnered with Sedar Global for a collaborative home goods collection that features licensed art pieces from The Met's archive. The collaborative partnership will encompass multiple distinct product ranges that focus on different artistic themes. The licensed collections will include a range of product categories such as … [Read more...] about The Met and Sedar Global Partner on Licensed Home Goods
Virtual Vote on Roblox Giving Gen Z Voters a Voice and a Choice
By Gary Symons TLL Editor in Chief A new program on Roblox called 'Virtual Vote' is helping give young voters a voice, and could even swing the presidential election. Virtual Vote is described as the world's first immersive Generation Z voter awareness campaign. On October 7, the Virtual Vote program was launched on the Roblox platform, led by founder Justin W. … [Read more...] about Virtual Vote on Roblox Giving Gen Z Voters a Voice and a Choice