By Allison Watkinson TLL Reporter Pizza Hut has launched a limited-edition tomato wine to pair with its classic pizza menu in partnership with Irvine's Just Beyond Paradise winery. Crafted at Irvine's Just Beyond Paradise winery in Kansas, Tomato Wine by Pizza Hut offers an aromatic blend of fresh herbs and spices with notes of sun-ripened tomato and toasted oak. The … [Read more...] about Pizza Hut Launches Limited-Edition Tomato Wine with Irvine’s Just Beyond Paradise
Corporate
WildBrain CPLG Wins Global Contract to Represent Peugeot
By Allison Watkinson TLL Reporter Wildbrain CPLG scored a huge win, being appointed the global licensing agency for the massive French brand Peugeot. Most people outside of Europe know Peugeot best for its automotive brand, but the 210-year-old company is also a leading producer of many different products. Wildbrain CPLG was engaged by parent company … [Read more...] about WildBrain CPLG Wins Global Contract to Represent Peugeot
Homesick Creates Candle That Smells Like KFC Fried Chicken
By Gary Symons TLL Editor in Chief If you're hungry for a scented candle, or just plain hungry, Homesick Candles has a new candle that smells like a KFC Bucket of Chicken. As well, Homesick has come up with a side dish to go with it, namely a scented candle with the aroma of KFC's Buttery Biscuits. Can the KFC French Fries Candle be far behind? I was particularly … [Read more...] about Homesick Creates Candle That Smells Like KFC Fried Chicken
“Mama Mia!” Super Mario in Sweet Deal With Hershey
By Allison Watkinson TLL Reporter The Hershey Company and Nintendo of America are launching licensed Kit Kat and Jolly Rancher candy packages that feature characters from Super Mario. The limited-edition Kit Kat and Jolly Rancher packaging includes a wide variety of licensed Mario characters from the franchises' Super Mario Bros. Wonder and Mario Kart 8 Deluxe … [Read more...] about “Mama Mia!” Super Mario in Sweet Deal With Hershey
Barbie Inks Deals For Licensed Ballerina and a Verizon ‘StreamHouse’
By Gary Symons TLL Editor in Chief The licensing powerhouse Barbie has just inked deals for a Barbie-themed 'StreamHouse' with Verizon, and a licensed doll likeness of prima ballerina Maria Tallchief. Barbie's collaboration with Verizon is the brand's first, and will see the iconic character's DreamHouse transformed into a StreamHouse, demonstrating Verizon's range of … [Read more...] about Barbie Inks Deals For Licensed Ballerina and a Verizon ‘StreamHouse’
Products of Change Conference 2024 Provided Hope for a Sustainable Future
Submitted by Products of Change On Wednesday, November 6, the retail and brand licensing community assembled at the Royal Geographical Society, London, for a deep dive into the world of sustainability for the Products of Change Conference. Notable industry heavyweights in attendance included the BBC, Penguin Random House, Paramount, Warner Bros, Mattel, Universal Music … [Read more...] about Products of Change Conference 2024 Provided Hope for a Sustainable Future
Who’s News: Jenna Bromberg to Head Marketing & Licensing for Papa John’s
By Allison Watkinson TLL Reporter Papa John's International has appointed Jenna Bromberg to serve as the company's new chief marketing officer. Bromberg will also be responsible for overall management of the company's brand licensing program. “Jenna’s track record of building strong brands and driving innovative marketing campaigns makes her the ideal leader to help … [Read more...] about Who’s News: Jenna Bromberg to Head Marketing & Licensing for Papa John’s
CNN Report Says Companies Are Radically Trimming Their Product Lines
By Gary Symons TLL Editor in Chief A CNN report argues companies are reducing the numbers of products they sell, in a trend with important ramifications for the licensing industry. The report, which you can read AT THIS LINK, notes that companies like Hormel, Levi’s, Starbucks, Under Armour, Dollar General, Five Below, Hasbro, and Hain Celestial have begun a large scale … [Read more...] about CNN Report Says Companies Are Radically Trimming Their Product Lines
Lexus Unveils “Wicked”-Inspired Vehicles Ahead of Film’s Los Angeles Premiere
TLL Staff In a creative collaboration with Universal Pictures, Lexus has revealed two custom-wrapped vehicles inspired by the beloved witches of Oz in the upcoming cinematic adaptation of Wicked. Set to make their debut at the green-carpet premiere on November 9 at the Dorothy Chandler Pavilion in Los Angeles, the eye-catching Elphaba TX and Glinda TX models channel the … [Read more...] about Lexus Unveils “Wicked”-Inspired Vehicles Ahead of Film’s Los Angeles Premiere
Surge Brands Signs Multiple Deals for Toxic Waste
By Allison Watkinson TLL Reporter Surge Brands has signed new licensing partners for Candy Dynamics’ Toxic Waste Hazardously Sour Candy brand. The new licensees secured for the Toxic Waste licensing program include a wide range of partners across multiple product categories and international retail markets. “Since embarking on a licensing program with Surge in 2021, … [Read more...] about Surge Brands Signs Multiple Deals for Toxic Waste