By Allison Watkinson TLL Reporter The motorcycle brand Brough Superior is roaring back to life, having appointed LMI as its global licensing agency. Brough Superior is a unique brand that remains a legend among motorcycle enthusiasts more than a century after the company was founded. In fact, the most expensive motorcycle ever sold at auction was a 1929 Brough Superior … [Read more...] about LMI Revving Up Licensing For Motorcycle Brand Brough Superior
Corporate
Beanstalk and Chef Eric Adjepong Launch Crate & Barrel Kitchen Gear
By Allison Watkinson TLL Reporter Classy homewear chain Crate & Barrel is releasing a new kitchen collection with chef, host, and cookbook author Eric Adjepong. The collection, brokered by Beanstalk, was inspired by Eric’s Ghanaian roots and New York City hometown aesthetic, bringing his passion for cooking and entertaining to customers’ homes. With over 60 pieces … [Read more...] about Beanstalk and Chef Eric Adjepong Launch Crate & Barrel Kitchen Gear
Online Meeting Platform for Licensing Expo is Now Open
TLL Staff Licensing Expo has now opened its new and enhanced Meetings Platform for the upcoming tradeshow, taking place May 21–23. The annual Expo is the premiere event for the global licensing industry, and will again be held at the Mandalay Bay in Las Vegas. In a typical year, more than 5,000 brands and 16,000 retailers, licensees, manufacturers, distributors, and … [Read more...] about Online Meeting Platform for Licensing Expo is Now Open
Unrivaled Group Unleashing Tech Solution to Boost Women’s Sports and Business
By Allison Watkinson TLL Reporter Unrivaled Group has launched a new organization to boost Women’s Sports and Business using brand-specific, AI-powered systems to reveal the performance and perceptions of brands to help them improve. The new division is being launched through a merger with women’s-certified companies Realbusiness and Fuse Solutions. Since 2008, … [Read more...] about Unrivaled Group Unleashing Tech Solution to Boost Women’s Sports and Business
Sprouts Farmers Market Supporting 8 NIL Deals With Female Athletes
By Allison Watkinson TLL Reporter Sprouts Farmers Market is marking Women's History Month by supporting eight new Name, Image and Likeness (NIL) deals with female athletes from schools in Sprouts communities across the country. Sprouts is a long-term and dedicated supporter of women's sports. To date, Sprouts has executed more than 150 female athlete deals through NIL … [Read more...] about Sprouts Farmers Market Supporting 8 NIL Deals With Female Athletes
Broad Street Brings the Taste of Subway to Grocery Stores Nationwide
By Gary Symons TLL Editor in Chief Finally, consumers can get the taste of Subway sandwiches and salads at home, thanks to a deal brokered by Broad Street Licensing Group. The agreement sees the massive Subway chain partnering with the T. Mazetti Company for a line of four signature Subway sauces that will be available in stores nationwide this month. Fans of Subway … [Read more...] about Broad Street Brings the Taste of Subway to Grocery Stores Nationwide
Negosh Upgrades Its Online Licensing Marketplace
By Gary Symons TLL Editor in Chief The licensing marketplace pioneer Negosh has just unveiled major updates to its online platform. Negosh made headlines when it first revealed its licensing marketplace, originally under the name BIP, before the company rebranded. Negosh offers a licensing marketplace that is almost like a dating service for licensors and licensees. … [Read more...] about Negosh Upgrades Its Online Licensing Marketplace
A Happy 25th Anniversary to Joester Loria Group
Submitted Content The Joester Loria Group is proudly marking its 25th anniversary, celebrating a quarter-century of delivering award-winning licensing programs, brand extensions and strategic partnerships for some of the world’s most renowned and coveted brands. Founded in 1999 by Licensing International Hall of Fame honorees Debra Joester and Joanne Loria, The Joester Loria … [Read more...] about A Happy 25th Anniversary to Joester Loria Group
Innerworld Using Metaverse Tech to Improve Veterans Mental Health
By Gary Symons TLL Editor in Chief The mental health platform Innerworld has announced a new collaboration with the Veterans Health Administration (VHA), aimed at improving veterans’ overall well-being. Innerworld is a mental health and wellness company that uses advanced technology to offer 24/7, always on access to mental health tools and resources. The company was … [Read more...] about Innerworld Using Metaverse Tech to Improve Veterans Mental Health
Brandgenuity Takes the Wheel as Licensing Agency for Nissan
By Gary Symons TLL Editor in Chief Brandgenuity has been selected as the exclusive global licensing agency for Nissan Motor Corporation. Brandgenuity will be tasked with managing and accelerating growth across the current licensing program for Nissan’s brands, including iconic sports cars (Z, GT-R, Skyline), innovative electric vehicles (Ariya, Leaf) and Nissan … [Read more...] about Brandgenuity Takes the Wheel as Licensing Agency for Nissan