By Allison Watkinson TLL Reporter King Features and Bodebrown Brewery have launched a licensed craft beer based on Popeye the Sailor Man called Popeye Progressive Lager. Based in the Brazilian state of Paraná, Bodebrown is an award-winning craft brewery that has gained fame through its ongoing licensing partnership with the Iron Maiden rock band. “Bodebrown is one of the most … [Read more...] about Bodebrown Brewery Launches Craft Beer Inspired by Popeye the Sailor Man
Corporate
Six Star Protein Shakes in Canada Feature Flavors From Kellogg’s Cereals
TLL Staff Canadian fitness enthusiasts can now enjoy protein shakes with the great taste of Kellogg's Frosted Flakes and Froot Loops. Six Star Pro Nutrition and Kellogg’s cereal flavors have teamed up to create the ultimate athlete’s dream: Kellogg’s Frosted Flakes and Kellogg’s Froot Loops flavored SIX STAR 100% Whey Protein Plus. This partnership also allows Team … [Read more...] about Six Star Protein Shakes in Canada Feature Flavors From Kellogg’s Cereals
Care Bears Bring The Love To Global Partnership With MINISO
By Gary Symons TLL Editor inChief MINISO, the China-based retailer known for its trendy and affordable products, has announced a global partnership with Care Bears. The collaboration is set to enchant fans worldwide with an expansive Care Bears-themed product line, adding a sprinkle of nostalgia and joy to MINISO's offerings. Care Bears from Cloudco is, of course, a … [Read more...] about Care Bears Bring The Love To Global Partnership With MINISO
Tapatio and Madrinas Coffee Puts Some Spice In Your Mornings
By Gary Symons TLL Editor in Chief Tapatio Hot Sauce and the innovative producer MADRINAS have created a spicy new line of hot and cold coffees. In a partnership brokered by Tapatio's licensing agency Brand Central, MADRINAS has created a Mexican Mocha Cold Brew and whole bean coffees infused with Tapatio's signature hot sauce flavor. The searing hot partnership … [Read more...] about Tapatio and Madrinas Coffee Puts Some Spice In Your Mornings
Doritos and Empirical Unleash Nacho Cheese Liquor on an Unsuspecting World
By Gary Symons TLL Editor in Chief Doritos has finally given us the thing we never knew we needed: Nacho Cheese flavored booze. The cheesy new spirit is a collaboration with the Danish flavor and spirits innovator Empirical. The two companies worked together to create what they described as "a multi-sensorial, delicious beverage experience that smells and tastes just … [Read more...] about Doritos and Empirical Unleash Nacho Cheese Liquor on an Unsuspecting World
ZAG and Institute Rafaël Launch Program For Children With Cancer
By Allison Watkinson TLL Reporter ZAG is establishing a global initiative with Institute Rafaël to provide free holistic therapies to children with cancer. The Rafaël Integrative Health Institute is a pilot project aimed at transforming oncology and health care through individually-tailored treatment plans that focus on improving overall quality of life. “It is … [Read more...] about ZAG and Institute Rafaël Launch Program For Children With Cancer
Guy Fieri and Litehouse Announce Licensed Flavortown Sauce Collection
By Allison Watkinson TLL Reporter Guy Fieri has partnered with Litehouse to launch a new collection of Flavortown barbeque sauces and condiments. Guy Fieri is a celebrity chef, reality TV host and restaurant owner who is known as the mayor of the fictional community of Flavortown. He has been featured on several Food Network series such as Diners, Drive-Ins & Dives, Guy’s … [Read more...] about Guy Fieri and Litehouse Announce Licensed Flavortown Sauce Collection
Non-Profit Licensing: Operation Hat Trick Launches Home Décor With Kindred Hearts
By Allison Watkinson TLL Reporter The Operation: Hat Trick nonprofit organization has partnered with Kindred Hearts for a licensed home décor product collection to support military veterans. Kindred Hearts is a family-run, for-profit company that produces and sells home goods such as wall art, signs and canvas products.“We are thrilled to partner with a family-run company like … [Read more...] about Non-Profit Licensing: Operation Hat Trick Launches Home Décor With Kindred Hearts
Sesame Workshop Launches New Partnerships with Kenneth Cole and Kidz Toyz
By Allison Watkinson TLL Reporter Sesame Workshop has launched two collaborative licensing partnerships with Kenneth Cole and Kidz Toyz.Selected to close out Kenneth Cole's fortieth anniversary, the Sesame Workshop partnership has released a co-branded capsule collection to support the mental health and well-being of children and families.“As a father, a designer, and founder … [Read more...] about Sesame Workshop Launches New Partnerships with Kenneth Cole and Kidz Toyz
Horrid Henry Goes Global with Webshop and Licensed Merch from Star Editions
By Allison Watkinson TLL Reporter Novel Entertainment has signed a licensing deal with the global e-commerce platform Star Editions for print-on-demand Horrid Henry merchandise.The Star Editions e-commerce partnership was brokered by Caroline Mickler Limited on behalf of Novel Entertainment. “I'm thrilled with the launch of Star Editions’ latest print-on-demand shop," said Star … [Read more...] about Horrid Henry Goes Global with Webshop and Licensed Merch from Star Editions