By Allison Watkinson TLL Reporter New information on the scale and activities for this year's BRANDmate networking event in Germany has been released. The second edition of BRANDmate will feature networking activities such as corporate 'speed-dating', showrooms, speaker stages, branded food trucks, a live concert, masterclasses, and more. “What we’re after is a brand … [Read more...] about Spielwarenmesse Releases Details on Second Annual BRANDmate Event
Corporate
IMC Licensing to Represent Childbirth Educator Lamaze International
By Allison Watkinson TLL Reporter The non-profit association Lamaze International has appointed IMC Licensing as its exclusive brand licensing agency. Lamaze is a non-profit organization that was formerly known as the American Society for Psychoprophylaxis in Obstetrics. The organization offers support to healthcare professionals and families through evidence-based … [Read more...] about IMC Licensing to Represent Childbirth Educator Lamaze International
Check Out the New Look for Insight Editions’ Branding
By Allison Watkinson TLL Reporter Insight Editions has developed a new corporate identity system with assistance from the LA-based studio, Outfit Branding & Design. Insight Editions is a publishing company that creates, designs, and produces licensed products in partnership with global entertainment, gaming, and pop-culture brands. Insight Editions' newly-updated … [Read more...] about Check Out the New Look for Insight Editions’ Branding
Cronus Global to Display New, Unique Brands at Licensing Expo
By Allison Watkinson TLL Reporter Cronus Global will be showcasing a range of brands at booth E196 for this year's Licensing Expo in Las Vegas. The agency will introduce its newest licensing partnerships with Zuzubaland, Justina McCaffrey Lifestyle, and Bestway USA, alongside existing clients Unis Technology, EVERI Games and ZURU 5 Surprise Mini Brands. Zuzubaland is … [Read more...] about Cronus Global to Display New, Unique Brands at Licensing Expo
Licensing Expo: Everything You Need to Know Before You Go
By Gary Symons & Allison Watkinson The Licensing Expo is the world's largest trade show and conference for the licensing industry, so it comes with a wide selection of great opportunities and equally great challenges. On the bright side, new ideas, deals and educational opportunities for this complex and fascinating industry. On the more challenging side, aching … [Read more...] about Licensing Expo: Everything You Need to Know Before You Go
Broad Street Launches ‘The Royalty Report’ Channel on YouTube
Broad Street Licensing Group brings an edgy, fresh look at food licensing with a wide range of interesting guests on “The Royalty Report” By Gary Symons TLL Editor in Chief Broad Street Licensing Group is helping liven up the conversation around food and beverage licensing with a new podcast, The Royalty Report. A top licensing agency in food and restaurant brands, … [Read more...] about Broad Street Launches ‘The Royalty Report’ Channel on YouTube
The Sims To Build Its First Licensing Program With Brandgenuity
Agency to bring the iconic brand from URL to IRL By Gary Symons TLL Editor in Chief The legendary life simulation game The Sims has chosen Brandgenuity to guide its first foray into the very real world of licensing. Brandgenuity has been selected to build a global licensing program for the iconic franchise, targeted to its uniquely engaged Gen Z and Millennial global … [Read more...] about The Sims To Build Its First Licensing Program With Brandgenuity
Kubota Tractor Refuels Its Colorful Partnership With Crayola
The Kubota Tractor Corporation and Crayola renewed their partnership to show kids how teamwork can make a difference in their community. The new venture is inspired by Kubota’s NASCAR partners like Trackhouse Racing and ThorSport Racing. It includes an immersive, interactive event touring Crayola’s family attractions; at-home crafts and coloring pages at … [Read more...] about Kubota Tractor Refuels Its Colorful Partnership With Crayola
Amazon Rolls Out Shocking eCommerce Tech Inside Video Games and TV Shows
Amazon Meeting Shoppers Where They Are, With Products They Already Want By Gary Symons TLL Editor in Chief Amazon has launched two new technologies, allowing shoppers to buy products directly from video games and TV shows. In doing so, the online retail giant is creating a vast array of new, direct-to-consumer licensing opportunities ... but it may also be threatening other … [Read more...] about Amazon Rolls Out Shocking eCommerce Tech Inside Video Games and TV Shows
Licensing Expo Offers Expert Advice Through Round Table Sessions
By Allison Watkinson TLL Reporter Licensing International has announced that the 2023 Licensing Expo will offer premium Round Table talks, led by experts in the industry. The lineup includes two days of expert-led Round Table discussions with executives from prominent industry associations and businesses. During the sessions, participants can seek guidance, insights … [Read more...] about Licensing Expo Offers Expert Advice Through Round Table Sessions