The Licensing Letter

Corporate

Gordon Ramsay Co-Develops Pro Quality Appliances With THOR Kitchen

By Gary Symons TLL Editor in Chief THOR Kitchen and Gordon Ramsay have developed a line of pro-quality kitchen appliances for the home, that would be suitable for a Michelin-starred restaurant. THOR Kitchen is a global leader in high-performance kitchen appliances, with a mission to elevate home kitchens and empower home chefs to reach new culinary heights with … [Read more...] about Gordon Ramsay Co-Develops Pro Quality Appliances With THOR Kitchen

C4 Launches Explosive Flavor Collaboration with Hershey’s

By Allison Watkinson TLL Reporter Nutrabolt's C4 beverage brand has partnered with the Hershey Company for a line of co-branded energy drinks and performance powders. The licensing partnership will include a range of  caffeinated energy drinks, pre-workout powders and protein powders that feature flavors from Hershey's portfolio of popular candy brands. The candy brands … [Read more...] about C4 Launches Explosive Flavor Collaboration with Hershey’s

Getting to The Point.1888: The Will Stewart Interview

By Gary Symons TLL Editor in Chief The brand licensing agency The Point.1888 was founded in 2014, just one decade ago, but there’s a good argument to be made that it has the longest history in the entire industry. In fact, the numerals ‘1888’ refer to that history, as the original company was founded that year in the outskirts of London. “My great great grandfather … [Read more...] about Getting to The Point.1888: The Will Stewart Interview

Licensing Roundup: Crayola Circus, Dora Podcast, New Nautica, and More

Crayola Experience Unwraps 'A Magical Circus Adventure' for Christmas This December, Crayola Experience in Orlando is set to dazzle visitors with A Magical Circus Adventure, a special weekend event in collaboration with POMP SNOW & CIRQUEumstance. The event, part of the annual Colorful Christmas celebration, promises a vibrant blend of creativity and festive fun … [Read more...] about Licensing Roundup: Crayola Circus, Dora Podcast, New Nautica, and More

Chupa Chups’ Chillin’ Out With 6IXTY8IGHT Loungewear

By Gary Symons TLL Editor in Chief The confectionery brand Chupa Chups has just released an exclusive collection in collaboration with 6IXTY8IGHT, a leading women's fashion brand in Asia. The youthful and feminine collection combines Chupa Chups’ playful spirit with 6IXTY8IGHT’s stylish designs, in a range of apparel from lingerie to casual wear. "Featuring 10 … [Read more...] about Chupa Chups’ Chillin’ Out With 6IXTY8IGHT Loungewear

Kona Ice Serves Up Some Cool Licensing with Brandgenuity

America's Top Shaved Ice Franchise Moving Into Food, Toy and Lifestyle Categories TLL Staff The shaved ice brand Kona Ice is moving into licensing, partnering with top agency Brandgenuity. The new partners say that despite summer coming to an end, the mobile food franchise's licensing activities are just starting to heat up. Kona Ice is the largest mobile food … [Read more...] about Kona Ice Serves Up Some Cool Licensing with Brandgenuity

How Tycoon Became the Leader in Latin American Licensing

By Gary Symons TLL Editor in Chief This month in the Global Guide to Licensing Agencies we’re featuring Tycoon, the largest agency in Latin America, with offices throughout the region. Tycoon was founded by brothers Elias and Alberto Fasja-Cohen in 1990, at a time when the licensing industry was virtually unknown in their home country of Mexico. The two brothers are true … [Read more...] about How Tycoon Became the Leader in Latin American Licensing

Supercharge Your Licensing Business With AI-Powered License Selector

By Gary Symons TLL Editor in Chief The market research company BrandTrends has released a new type of licensing software, based on the analytical power of artificial intelligence. Called License Selector, the licensing-focused AI bot is accessed through a simple query interface called Millie, which allows the user to ask a question about various brands, and receive an … [Read more...] about Supercharge Your Licensing Business With AI-Powered License Selector

WildBrain CPLG Restructures Senior Leadership Team

By Allison Watkinson TLL Reporter WildBrain CPLG is restructuring its senior leadership team to focus the licensing agency's management expertise across key global territories, partnerships, finance and operations. The newly restructured senior leadership team includes four promotions and appointments across the company's international operations and licensing business. … [Read more...] about WildBrain CPLG Restructures Senior Leadership Team