The Licensing Letter

Trademarks/Brands

Ocean Spray and Hershey Partner on Some Sweet Treats

By Allison Watkinson TLL Reporter Ocean Spray has partnered with The Hershey Company for a co-branded snack line made with real dried fruit. The new snack line includes Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites. The new Hershey x Ocean Spray products will be available in both 5 oz. and 8 oz. resealable pouches for … [Read more...] about Ocean Spray and Hershey Partner on Some Sweet Treats

Asembl Appointed As Agency for McCormick’s Aeroplane Jelly

By Allison Watkinson TLL Reporter Asembl has been appointed as the licensing representative for McCormick’s Aeroplane Jelly brand across Australia and New Zealand. Asembl is a research-driven brand extension agency that specializes in developing partnerships for licensed design, FMCG and lifestyle products. The agency is part of the Merchantwise Group and is … [Read more...] about Asembl Appointed As Agency for McCormick’s Aeroplane Jelly

Pop Up Your Own Cafe With Helinox x Café Kitsuné Collection

By Allison Watkinson TLL Reporter Helinox and Café Kitsuné have partnered to create a co-branded collection of portable café furniture. Helinox is a modern design company that specializes in lightweight, portable furniture and accessories. The new collection uses Helinox’s Café Chair One and Café Table design which are enhanced with customized Café Kitsuné details. … [Read more...] about Pop Up Your Own Cafe With Helinox x Café Kitsuné Collection

Manic Panic Releases Hair Raising Hot Sauces With Jade City Foods

By Allison Watkinson TLL Reporter Jade City Foods and Manic Panic have entered a licensing partnership for coffees and hot sauces inspired by Manic Panic hair dyes. Founded in 2021, Jade City Foods specializes in creating, developing, and marketing food and beverage products in collaboration with pop-culture brands. The company uses crops from environmentally-friendly … [Read more...] about Manic Panic Releases Hair Raising Hot Sauces With Jade City Foods

Video Gaming: Mercedes-Benz Adds Angry Birds for Playful Passengers

By Allison Watkinson TLL Reporter Rovio Entertainment has partnered with Mercedes-Benz to bring the Angry Birds game to the new Mercedes-Benz E-Class model. The new partnership will make the Angry Birds game available on the dashboard touchscreen of the Mercedes-Benz E-Class sedan through the automotive App Store, Faurecia Aptoide. The dashboard touchscreen in the new … [Read more...] about Video Gaming: Mercedes-Benz Adds Angry Birds for Playful Passengers

Winners Named in Rube Goldberg’s Lunchables Contest

By Allison Watkinson TLL Reporter The Rube Goldberg Institute and Lunchables have crowned the top 10 winners for the 2023 Rube Goldberg Machine x Lunchables Contest. The official 2023 task challenged 140 teams to engineer imaginative and convoluted machines that can assemble a Kraft Heinz Lunchable product. Thousands of kids and teens from around the world participated in … [Read more...] about Winners Named in Rube Goldberg’s Lunchables Contest

TLL Survey: Last Chance to Win Cirque Tickets or Amazon Cash!

Survey Respondents Get Free Copy of $429 Report, With Chance to Win Draw Prizes As Well If you've got 10 minutes free this weekend, make sure to fill out the 2023 Royalty Trends Survey for a chance to win some valuable prizes. The deadline to complete the licensing survey is end of day on Monday, April 17. The Royalty Trends Report is due for publication on May … [Read more...] about TLL Survey: Last Chance to Win Cirque Tickets or Amazon Cash!

Entenmann’s Partners with Sorrisa Group to Launch New Frozen Treats

By Allison Watkinson TLL Reporter Bimbo Bakeries USA is partnering with Sorrisa Group Inc. to release a line of ice cream products inspired by Entenmann’s baked goods. The partnership was brokered by Bimbo’s exclusive licensing agency Brand Central LLC. Brand Central is a global business consultation agency that provides services such as brand extensions, trend … [Read more...] about Entenmann’s Partners with Sorrisa Group to Launch New Frozen Treats

New Kellogg’s Cereal a Part of Your Miraculous Breakfast

By Allison Watkinson TLL Reporter Kellogg's and ZAG have partnered to create a co-branded breakfast cereal based on the ZAG Heroez franchise, Miraculous. The Kellogg Company is a global producer of branded convenience and snack foods such as cereal, frozen products, and packaged noodles. “For more than a century, people have started their day with Kellogg’s cereal, … [Read more...] about New Kellogg’s Cereal a Part of Your Miraculous Breakfast