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Trademarks/Brands
Entenmann’s Partners with Sorrisa Group to Launch New Frozen Treats
By Allison Watkinson TLL Reporter Bimbo Bakeries USA is partnering with Sorrisa Group Inc. to release a line of ice cream products inspired by Entenmann’s baked goods. The partnership was brokered by Bimbo’s exclusive licensing agency Brand Central LLC. Brand Central is a global business consultation agency that provides services such as brand extensions, trend … [Read more...] about Entenmann’s Partners with Sorrisa Group to Launch New Frozen Treats
New Kellogg’s Cereal a Part of Your Miraculous Breakfast
By Allison Watkinson TLL Reporter Kellogg's and ZAG have partnered to create a co-branded breakfast cereal based on the ZAG Heroez franchise, Miraculous. The Kellogg Company is a global producer of branded convenience and snack foods such as cereal, frozen products, and packaged noodles. “For more than a century, people have started their day with Kellogg’s cereal, … [Read more...] about New Kellogg’s Cereal a Part of Your Miraculous Breakfast
Crayola Bringing Color to Well Woven Run Collection
By Allison Watkinson TLL Reporter Crayola and and the US decor company Well Woven have created a new licensed rug collection inspired by Crayola crayons. The co-branded rug collection includes a mix of abstract patterns, illustrative designs, and positive messages. “Our exciting collaboration with Well Woven now gives anyone who enjoys the expressive possibilities of … [Read more...] about Crayola Bringing Color to Well Woven Run Collection
Second Nature Adds M&Ms for Better Brownies
Second Nature Brands is adding M&Ms to Sheila G's Brownie Brittle, thanks to a licensing partnership with Mars. Sheila G’s Brownie Brittle, the original thin sweet snack, is expanding its candy inclusion through a collaboration with Mars to create three delicious mashups. They include Brownie Brittle M&M’S® Minis, Brownie Brittle Blondie M&M’S®, and Brownie … [Read more...] about Second Nature Adds M&Ms for Better Brownies
Silverlit Releases RC Hypercar to Mark 100 Years of Le Mans
By Allison Watkinson TLL Reporter The toy manufacturer Silverlit has partnered with Automobile Club de l'Ouest and 24 Hours of Le Mans to launch a remote-controlled Hypercar. Silverlit is a global toy company that operates vertically from design to manufacture. The company specializes in remote control toys which as sold under several different brands. The new Hypercar … [Read more...] about Silverlit Releases RC Hypercar to Mark 100 Years of Le Mans
Absolut and LiQ Combine for Liquor-Infused Ice Cream
By Allison Watkinson TLL Reporter Wildbrain CPLG's ASPIRE division has secured a licensing deal for The Absolut Company for a Malibu-flavored ice-cream by LiQ. LiQ is a Belgium-based ice-cream company that specializes in creating liquor-infused iced treats. The LiQ x Malibu Ice Pralines product contains ice cream infused with the coconut and white rum flavor of the … [Read more...] about Absolut and LiQ Combine for Liquor-Infused Ice Cream
Barratt Sweets Enters Sports Market in Deal With Bulk
By Allison Watkinson TLL Reporter Barratt Sweets is entering the sports market with a co-branded collection of protein and workout powders with the supplement manufacturer Bulk. “We’re thrilled to be launching our first foray into sports nutrition products through our collaboration with Bulk," said Barratt director, Russell Tanner. "Barratt has been a trusted and … [Read more...] about Barratt Sweets Enters Sports Market in Deal With Bulk
Who’s News: The Point.1888 Parent Company Appoints New Board
By Allison Watkinson TLL Reporter True Purpose Enterprises has created a Group Board to represent the interests of its subsidiary agencies The Point.1888, Spotlight.1888 and Story.1888. The new Group Board will consist of True Purpose Enterprises' CEO and CCO alongside members of each agency's senior staff. The Group Board's newly promoted senior staff include Hannah Redler … [Read more...] about Who’s News: The Point.1888 Parent Company Appoints New Board
Rubber Hits the Road For Goodyear Tires and HUF Footwear
By Allison Watkinson TLL Reporter The global licensing agency IMG has secured a deal between its client Goodyear Tires and the apparel and footwear brand HUF. Founded in 2002, HUF is an LA-based footwear and apparel manufacturer that specializes in skateboarding lifestyle products. The new co-branded HUF x Goodyear collection is inspired by Goodyear's long history in … [Read more...] about Rubber Hits the Road For Goodyear Tires and HUF Footwear